How PR pros can effectively use owned media to drive growth
As paid advertising declines, the opportunity for owned media is on the rise. Here’s how to take advantage.
Gone are the days when your hope of getting in front of your audience is through an ad or article written by a journalist.
Shifts in how consumers digest news and information coupled with the fact that 61% of people use an adblocker when browsing the web has only made owned media rise in importance.
A webinar from Onclusive, “Owned Media & The Growth PR Playbook” details how communicators have successfully tap owned media to share their story and drive revenue. Featuring experts from Cunningham Collective, Sisense, Yext and Onclusve, the webinar covers:
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