How to collaborate on content across business functions

For many communicators who are still struggling to engage disparate departments in a virtual or hybrid work environment, the idea of getting them to contribute to a shared content push across functions may seem like a daunting goal

It doesn’t have to be, according to the Ragan Advisory Board. We asked them one question: “How do you encourage teams to collaborate on content pieces across the business?”

Here’s what they said.

Designate a leader to project manage and get buy-in

For Johnna Muscente, VP of communications and PR at The Corcoran Group, it’s important to ensure there’s one leader project managing the launch. “Having one project manager responsible for overseeing the project will not only help to get all content pieces across the finish line,” she says, “(but) they’ll communicate any project shifts or delays with senior leadership and will ensure that the group isn’t getting stuck in an endless feedback loop with other stakeholders.”

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