How to help employees actually read your intranet posts
Who puts content on their intranet cafeteria page?
Alert the media.
In an earlier time, disdain for the company intranet hit new heights, toppling such classics as boring CEO columns from No. 1 on the Wall of Shame. There are tales of employees going to extraordinary lengths (OK, walking down the hall to HR, picking up the phone) to avoid searching the intranet for a form.
It got to the point where the intranet became one of the true measures of employee engagement: Everyone was united in loathing it.
Over time, intranets have gotten better, but they still struggle — with lousy search, with jam-packed homepages and with that mysterious, expanding-faster-than-the-universe list called “Quick Links.” (Deep Philosophical Question of the Day: If everything is a quick link, is anything a quick link?)
The intranets I saw weren’t overly elaborate; in fact, what made them stand out was a simpler, cleaner and more visual design. Stories appeared prominently at the top of the page, but not too many; a carousel of three or merely three tiles. (Carousels were quite the thing a few years ago, but I prefer static stories replaced regularly with fresh content.)
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