How to prepare for the big updates coming to Google Analytics in 2023
You might think you have time, but it’s important to start the process now as it is not as simple as just turning on a switch.
What’s the difference between GA4 and the current Universal Analytics platform?
GA4 is the solution for how marketers can leverage data in a new way as we enter a privacy-focused online world. Without cookies and behavioral & conversion modeling, marketers can use web and app data to focus more closely on the user journey from the initial visit to conversion.
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