How to protect your company—and reputation—against malicious disinformation

It’s no exaggeration to say that one accusation can bring a company down.

It might be a lie, half-truth or maybe even a misunderstanding, but how you respond to online claims holds tremendous sway over how your business is perceived. Of course, that can be for better or for worse.

Without an airtight protocol for identifying and addressing these sorts of reputational threats, you risk losing control of the narrative you’d like to communicate. Unless and until you establish a framework of how to handle these situations, you’ll always be on the back foot, putting out fires—instead of advancing your goals and moving your business forward.

A new download from Zignal Labs, “The Ultimate Guide to Disinformation and Other Narrative-Borne Threats,” offers tactical recommendations for building a protocol to neutralize harmful misinformation.

Featuring advice from experts such as Allyson Hugley of Prudential Financial, Hanson Hosein of HRH Media Group and Jennifer Granston of Zignal Labs, the piece lays out why “strategic silence” is no longer a safe option.