COVID-19Carolyn Lok
How Gen Z is shaping trends during COVID-19
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
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Ragan Insider Beki Winchel
4 ways OKCupid handles media relations during COVID-19
Finding stories in your data can lead to big earned media wins.
Ragan Insider William Comcowich
How leaders’ reputations can either shine or decline during COVID-19
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Ragan Insider Rob Reinalda
Measurement experts: Solid metrics and trust go hand in hand
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
Ragan Insider Robby Brumberg
How to make your writing resonate right now
Prioritize genuine compassion, consistency and clarity, and ditch the sales pitch cloaked by a veneer of concern.
Ragan Insider Andre Oentoro
10 techniques for using IGTV in marketing and PR
From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
Ragan Insider Katie Delahaye Paine
How PR pros can stand out in 2020
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
Ragan Insider William Comcowich
Crucial PR measurement trends for 2020
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Ragan Insider Katy French
9 keys to measuring content marketing success
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Ragan Insider William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Ragan Insider Kath McNiff
14 compelling internal communication campaigns
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.
Ragan Insider Michelle Garrett
What lies ahead in 2020? Predictions from 20 PR and comms experts
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Ragan Insider Dan Fries
9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Ragan Insider Andre Oentoro
5 steps for generating backlinks using infographics
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
Ragan Insider William Comcowich
How marketers are wooing consumers with augmented reality
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
