Hiring a social media manager? Here’s what to ask
Bringing in a professional to manage your digital presence be a boon. Just remember to ask these six pertinent questions first.
Bringing in a professional to manage your digital presence be a boon. Just remember to ask these six pertinent questions first.
The actions of a single employee can damage your brand in an instant. Smart organizations are ready to respond at a moment’s notice.
Don’t miss the final deadline on July 25.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
Industry professionals are always seeking ways to make their jobs easier and more efficient—but most report having trouble keeping pace with cutting-edge innovations.
Less is more, especially if a hard word count forces a writer to pare down prose and fortify the language.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
As these moving images grow in popularity, companies are finding innovative ways to add them to online content and customer interactions. Here’s how to tap into this internet fad.
Show it off. Enter Ragan’s 2018 Intranet Awards. Save $50 when you enter by Aug. 3.
Enter one of 18 categories in Ragan’s 2018 Heath Care PR and Marketing Awards.
Generate leads, share thought leadership and get your product noticed at our conference coming to Intel.
The impetus to minimize workplace strain and pressure often falls to corporate bigwigs, but communication pros can return the favor. Here’s how to lighten leaders’ loads.
The ride-booking company is being investigated for gender discrimination, and top officers have been under fire or resigned for inappropriate behavior. Its chief exec admits there’s a problem.
The typography on a website says a lot about that organization’s professionalism and implied intentions. Follow these rules of basic design to ensure you don’t send the wrong message.