These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.
Jorie Mark knows what she wants in social media from the Kroger grocery chain: aggressive content marketing in the form of conversation with customers and customer stories.
This week’s featured listing gives one candidate the opportunity to help Starbucks personalize experiences on social media and other online outlets.
Punctuating a series of bulleted items, confusing homonyms and the tenses of lie and lay can vex writers in any field. Here is a handful of frequent fumbles, and how to get them right.
Engagement means much more than convenient flex-time, great training courses, haute-cuisine cafeterias, free healthful vending-machine snacks, and on-site day care. It takes endless thought.
These days, bloggers write longer posts and spend more time on their sites. Do you? Should you? Consider these findings on the state of blogging.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
For sincere expressions of gratitude, spend an extra minute to cite the good deed itself and the difference it made in your day. You’re welcome.
Clarify. Avoid visual clichés. Hunt for stories in the data. A former Newsweek and AP graphics director offers tips for creating infographics your audiences will devour.
Having your staffers sing the praises of your organization online to their friends and followers is increasingly popular, but important factors determine such efforts’ success.
Social media managers can follow these tips to pack branding and messaging power into every picture.
The engineering VP apologized for the site’s handling of diversity issues and shared improvement goals. Here’s what communicators can glean from his actions.
The engineering VP apologized for the site’s handling of diversity issues and shared improvement goals. Here’s what communicators can glean from his actions.
Knowing whether you’re a morning person or night owl can help you optimize your creativity, but research says dopamine-boosting activities will help even more. Here’s what that means.
