Gathering media contacts by pulling a list from a database isn’t where the work ends, it’s where it begins. Follow these steps to fine-tune it into a powerful resource.
Sure, your grade point average is important, but once you graduate and hit the office, these skills far outweigh your grade from stats class.
Demeanor and vocal tone mean as much as—and arguably more than—candidates’ positions. The author, a political pundit, weighs in on why these matter in commanding authority.
In case you need convincing that visual storytelling should be a key part of your marketing and branding campaigns, here are important insights about the format’s present and future.
Simply grabbing stuff off others’ websites and slapping it on your own isn’t enough. Savvy online marketers reassess their target audiences and tailor the online mix to their evolving interests.
From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points.
‘Zeitgeisty’? ‘Thought straps’? Just when we thought we’d put a stake through the heart of corporate clichés, a new gaggle of brain-eating monsters staggers forth in time for Halloween.
The former secretary of state garnered much attention and praise on Twitter for a sassy reply. However, some thought the Benghazi hearings reference was inappropriate.
With all the information that bombards us each day, infographics are an effective way to cut through the commotion. Here are some supporting statistics.
An executive presence on Twitter builds consumer confidence and engagement with your brand. Here’s help in getting your head honcho to start posting on the short-form platform.
We’ve heard them spoken frequently, and we guess at their pronunciations. All too often, we’re flat-out wrong.
Make the time you spend creating articles worth it by crafting a successful social media strategy. Use this infographic as a guide.
PR professionals walk a fine line when synchronizing an exclusive. It’s a delicate process, even for the seasoned.
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn’t, as well as proving their worth to the higher-ups who set budgets.
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn’t, as well as proving their worth to the higher-ups who set budgets.
