Ragan CEO Diane Schwartz shares how to stop being an ‘order taker’
Ragan’s leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast.
Over the past year, communicators have risen to new heights in many organizations. According to data from Ragan’s Communications Benchmark Report, the role of the communicator expanded dramatically in the last year of global crisis.
Yet, as the pandemic wanes and business look to return to some semblance of a pre-2020 “normal,” will communicators be able to keep their hard-won clout form the past year? The question was the focus of discussion on the season three finale of the “Business Communicators Podcast.”
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