Research: How to help overcome vaccine hesitancy for Black Americans
With data showing that communities of color are more likely to be skeptical of messages encourage vaccine adoption—despite adverse outcomes from the COVID-19 pandemic—here’s how to push back.
For organizations and wellness pros looking to amplify vaccine messaging, the increase in vaccine skepticism in the U.S. is a major concern. In data from Morning Consult, a little more than half (56%) of working adults said they would readily take a COVID-19 vaccine if offered one.
Black Americans have been more hesitant when it comes to vaccines, for a variety of reasons from poor health care options in their communities to historic injustices and mistreatment at the hands of health care companies and government agencies.
What does the research suggest can be done to help drive vaccine adoption in these communities? Here are some recommendations from researchers.
1. Don’t ignore mental health.
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