March 11–13, 2020
Walt Disney World Swan & Dolphin Resort, Florida

This is the social media conference of the year, connecting you with your communication peers and giving you the tips, takeaways and secrets to better connect with audiences across all online platforms. Oh, and it’s at Disney World!

#RaganDisney

As social media platforms present a dizzying array of opportunities for brand managers across industries and organizations, jumping on a current trend and creatively engaging with fans can bring success with tangible bottom-line ROI.

Not all social media strategies are created equal, however—and only savvy communicators with an eye for the right type of content, shared at the right time on the right platforms, stand to win.

Join us to learn from top experts making a splash online and glean tips, takeaways and secrets for connecting with your most passionate fans, crafting and distributing content that makes people click, avoiding blowback and criticism, and telling stories which can catapult your brand into consumers’ hearts.

Learn how to:

  • How to adapt social media strategies and tailor content to different audiences and changing algorithms
  • Ways to drive your organization’s brand through emotional storytelling and content
  • Tips for embracing video and podcasting trends to better reach audiences
  • Ways to work with content creators and influencers across social media platforms
  • Tips for reaching a dispersed workforce and effectively engaging (and exciting) employees
  • How to measure your content’s effectiveness and brand sentiment—and ways to use data to power your social media strategies

Hosted by:
Presenters
Presented by:
Presenters
Don't miss this unique opportunity!

Attend three days of information-packed sessions and inspirational keynotes on the magical grounds of Disney World.

  • March 11:
  • Pre-conference workshops *extra fee to attend
  • March 12 - 13:
  • Track 1: Best Practices Across Social Media Platforms
  • Track 2: Social Media Strategies for PR and Marketing
  • Track 3: Social Media Strategies for Internal Communications

FULL AGENDA COMING SOON

AGENDA
Pre-conference workshops : Get up to speed before the main conference with in-depth, interactive workshops. *Extra fee to attend.
Wednesday, March 11
9–10:30 a.m.
Using emotional storytelling and digital content to open 'a whole new world'

Whether you’re looking to create an outstanding video, an attention-grabbing visual or a scrollworthy blog post, you’re up against a sea of content fighting for your audience’s eyeballs. Stand out from the crowd by cutting to the heart of your story. Bob Hitchcock, editorial content director at Disney Parks, will share why content based on emotional storytelling is crucial to success, along with ways you can relay that magic to the reader or viewer across platforms and channels.

You’ll learn:  

  • Sources of evergreen content—and how to find the best stories
  • Ways images and videos can increase engagement and make your stories more shareable
  • Tips and takeaways for harnessing trends and tapping into what your community craves
  • How to ensure both partner and your own content align with brand voice without stifling your tale
Editorial content director
Disney Parks
Read bio
10:45 a.m.–12:15 p.m.
How social media can help you 'go the distance' in your communications career

In an instant, a tweet or YouTube video can create viral gold or spark the next brand boycott, which means yesterday’s way of creating, sharing and measuring branded campaigns and messages no longer cuts it. Tina McCorkindale, president and CEO of the Institute for Public Relations, and Marcia DiStaco, chair of the public relations department at

University of Florida, will share new research about how social media is affecting PR efforts and the industry’s future. They’ll also discuss takeaways for better understanding technology, audience behaviors and the digital landscape to carve out your success strategy and help create your future career path.

You’ll learn:

  • Why social media can help you take hold of your career, especially in technology and the media landscape’s “gig economy”
  • How to find truly influential social media users with thriving communities—and how you can increase your own online influence
  • Ways social media is making PR efforts—especially crisis communications and reputation management—trickier, along with how to stay ahead of the curve
  • The science behind content and clicks, along with ways to stand out among the onslaught of messages and content bombarding your audience
  • Research insights and actionable tips to add social media skills to your PR toolbelt
Associate professor and chair of the public relations department
University of Florida
Read bio
President and CEO
Institute for Public Relations
Read bio
12:15–1:15 p.m.
Networking Lunch

(Served onsite)

1:15–4:30 p.m.
'Off with their heads': How to craft attention-grabbing videos and podcasts

Don’t use the growing trend of video content and podcasts as ways to “check the boxes” for your next social media campaign or employee engagement initiative—deploy them strategically. Though no video or podcast is the same, the creative process of bringing it to fruition is—and it’s something you can master. In this interactive workshop, Justin Allen, head of digital and video production for Ragan Consulting Group, will run through the steps he and his team use to bring video production and podcast content to life, whether it’s a television show, a commercial, an employee video or an executive communications podcast.

You’ll learn: 

  • A proven and highly effective step-by-step creation and execution process that includes scripting, production, editing and measurement
  • When and why to say “no” to a podcast or video concept—and how you can convert that energy
  • Ways to jump-start your creativity and uncover interesting story ideas
  • Formats to substitute for your leader’s talking head or corporate soliloquy
  • Why your shot list is as crucial to the video production process as your sound setup is to the podcasting process—and how to improve each
Head of digital and video production
Ragan Consulting Group
Read bio
6–8 p.m.
Dine-around networking dinners

Discuss what you’ve learned along with your other insights, challenges and triumphs on social media and beyond with other attendees, speakers and sponsors. Our dine-around dinners are an “on your own” opportunity to have face-to-face networking time in intimate groups each led by a conference speaker. Spots fill up quickly!

Track 1: Best Practices Across Social Media Platforms
Thursday, March 12
7:30–8:45 a.m.
Registration and networking breakfast

Check in to the event, receive instructions and your name badge, and select social-media themed “flair” to show off your social media passion and focus. Enjoy a breakfast spread as you continue the conversation from the night before and introduce yourself to your peers in preparation for a day full of insights and takeaways. Don’t forget to mark your favorite sessions in the app to create your own schedule for the day!

8:45–9 a.m.
Welcome remarks, opening video and announcements
9–9:45 a.m.
Opening keynote
Creativity and social media bring your brand’s humanity ‘just around the riverbend’

PR and marketing pros are battling to be seen in a sea of branded content, messages and sales pitches, but social media content that highlights the human experience and infuses creativity with engagement can grab attention—and hold it long after other messages fade. 

Adu Adu, social media marketing manager at Google, will show you how the secret sauce to social media success lies in understanding people and speaking to them innovatively and authentically, no matter your industry or organization. Come aboard: Creative ideas mixed with effective digital marketing strategies are crucial as younger consumers, including Gen Z, become more savvy to social media buzzwords, and brand managers grasp for their time in the spotlight.

Social media marketing manager
Google
Read bio
9:45–10:30 a.m.
Special session
'The bare necessities' for outstanding content on Instagram, Snapchat, TikTok and beyond

Social media trends and best practices are gravitating toward mobile platforms and visual content to attract social media users, but for many, platforms like Snapchat, TikTok, Instagram and YouTube can present brand managers with risk and uncertainty as much as opportunity. Michael Platco, one of five official storytelling partners at Snap Inc., will share content creator secrets to making a splash on mobile social media platforms, along with tools, resources and apps to help you make social media images and posts that capture attention and engage followers, regardless of your team’s size or budget. You can put his takeaways directly into action through our conference content creation contest.

No Headshot
Official storytelling partner
Snap Inc
Read bio
10:45–11:15 a.m.
‘Well, well, well—what have we here?’ Secrets to measure your social media health

In the fast-paced world of social media marketing, it’s easy to focus on making the next paid social campaign even bigger—especially because they generally yield the largest returns. However, today’s digitally savvy consumers increasingly turn to organizations’ social media presences for information and support, meaning the considerable resources allocated to paid social media content and efforts must be combined with organic content to best reach and delight your audience. When’s the last time you looked at your social media accounts’ overall health to make sure you’re hitting the right marks? Don’t just roll the dice. Showcasing the Dell social media team’s custom index for measuring the organization’s more than 300 branded social media accounts across platforms, Thom Lytle, senior director of social business at Dell, will show you how to shine a spotlight on your organization’s organic social media performance and pave a pathway to excellence.

You’ll learn:

  • Why your organic social media presence is just as important as your paid campaigns—and probably even more so
  • Tips for creating your own custom index to measure the success of your social media efforts across platforms
  • Crucial analytics for proper evaluation and reporting
  • How to use data (and a few Excel tricks) to improve the digital customer experience
Senior director of social business
Dell
Read bio
11:30–noon
Uncover social media gold on LinkedIn and see 'how far you'll go'

With more than 660 million members worldwide, LinkedIn is the world's largest professional network. Communicators can harness the power of the thriving social platform to build their organization’s social media presence and establish their brands as powerful thought leaders. Go beyond signing in and creating your company name: Steve Kearns, social media lead at LinkedIn, will share lessons learned from the platform’s own brand journey and show you how to build your organization’s brand on LinkedIn for social media success.

You’ll learn:

  • Resources, tools and features you can use to increase engagement
  • Ways to highlight your branded story to make it more human and personable
  • How your personal, employee and executive brands can tie in and positively affect your organization’s brand
  • Tips for creating compelling content—including video and livestreams—no matter if you’re B2B or B2C
Social media lead
LinkedIn
Read bio
Noon–1 p.m.
Networking lunch
1:45–2:30 p.m.
Panel
How podcasting can take social media storytelling 'to infinity and beyond'

Video is hot, but podcasting is even hotter. The storytelling format can boost your online presence immensely and help you better connect with your audience across social media platforms. However, it’s not enough to just think of a podcast idea or create only a few episodes. In this panel of social media experts moderated by Ellen Gerstein, director of digital content for Pfizer, you’ll get the opportunity to ask questions in real time and receive insights for your most burning podcast questions.

You’ll learn:

  • How podcasts can better reach and captivate your audiences
  • Considerations for starting a branded podcast, including necessary time and resources
  • Ways you can harness technology and social media platforms throughout each stage of the process, from your script to distribution
  • How this storytelling type can complement and enhance other social media, PR and marketing efforts
Director of digital content
Pfizer
Read bio
Caitlin Angeloff
Social strategy director
Providence St. Joseph Health
Read bio
2:45–3:15 p.m.
How YouTube, TikTok and Snapchat can help you ‘touch the sky’ with Gen Z

Gone are the days of turning on network or cable TV to watch a news broadcast—at least, among nearly half of Generation Z viewers. Andrew Springer, former executive producer of NBC News’ Snapchat series, “Stay Tuned,” will share the huge opportunity for news media companies and communicators targeting the 49% of Gen Z consumers who are watching less and less TV. He’ll also talk about best practices to reach and engage younger viewers, along with insights from short-form videos that can bring millions of unique viewers to interact with previously ignored news and information.

You’ll learn:

  • How to better understand the content and format that appeals to Gen Z
  • Ways to make your content short and snackable—while still packed with value
  • Tips for taking advantage of video-centric and mobile-first platforms
  • How social media is changing the way news and other information is consumed
No Headshot
Former executive producer of “Stay Tuned”
NBC News
Read bio
3:15–3:45 p.m.
Networking break

Enjoy refreshments, visit with sponsors and brainstorm social media inspiration with your peers.

3:45–4:15 p.m.
Social media strategies for Instagram and beyond that help even unsexy brands 'see the light'

You don’t have to have a popular sports, food or entertainment brand to be successful on social media: You can also effectively relay important information, change perceptions and provide customer care no matter your organization’s size, industry or consumer sentiment. David Johnston, social media manager for the Transportation Security Administration (TSA), will share how humor and storytelling through visuals on Instagram, blog posts and other social media content can help you shed negative sentiment, forge connections with followers and boost your brand, no matter what your industry.

You’ll learn:

  • Where to find unique, authentic content for your brand
  • Tips for telling your organization’s narrative and changing perceptions even when you receive backlash
  • How to take pages from successful social media playbooks, regardless of size or budget
  • Steps for providing customer care while maintaining your brand voice
Social media manager
TSA
Read bio
4:30–5:15 p.m.
Special keynote
How social media magic can be more than 'a wish your heart makes'
6–8 p.m.
Networking cocktail party

Join us for a magical networking party hosted by Disney Parks that includes music, delicious drinks and snacks, conversation and opportunities to interact with a few characters (it is Disney World, after all!)

Friday, March 13
7:30–8:15 a.m.
Networking breakfast

Settle in for the final day of awesome social media insights and takeaways as you enjoy a delicious breakfast spread and continue chatting with other attendees along with speakers and sponsors. Don’t forget to add your favorite sessions to your schedule on our app and continue creating content for our #RaganDisney contest!

8:15–9 a.m.
Opening keynote
'Checkmate': Secrets of social media content that reaches and resonates

Communicators in today’s increasingly digital media landscape understand the importance of social media, but many organizations still struggle with how to establish an online presence that is relevant, creative and appealing to audiences across interests and social media platforms. Carolyn Reams, founder and former director of social media strategy for the CIA, will show you how to gain attention and take advantage of current trends in ways that make sense to your organization’s mission and voice, providing information to interested audiences and growing your digital community, no matter your industry (or secrets).

Founder and former director of social media
CIA
Read bio
10–10:45 a.m.
Bonus keynote
‘Two worlds, one family’: Influencer strategies that create a beautiful chorus for your brand

As storytelling on social media continues to grow, an increasing number of consumers are engaging more and more with organizations through their social media profiles. However, whether they’re just learning about the brand or gaining the brand affinity necessary to becoming a passionate ambassador, social media influencers can stand as trusted guides and tastemakers for consumers seeking validation and additional information.

Tulani Elisa, vice president of social media for Fox Entertainment, will discuss the range of social media influencers—from micro- to macrocontent creators and personalities—along with how you can best work with them to create content that supports your organization’s initiatives in authentic ways that still align with your brand voice.

Vice president of social media
Fox Entertainment
Read bio
11–11:30 a.m.
Innovative efforts that makes your brand 'feel the love tonight' on Twitter, Pinterest and more

In today’s saturated social media marketing landscape, cleverness can go a long way, provided you take consumers along for the ride. Through highlighting campaigns and efforts including #BradshawStains, #TideAd and the Tide Laundry Line, Avery Jukes, brand manager at J.M. Smucker Company, will share the successes and lessons learned from his previous role as assistant brand manager for Tide at Proctor & Gamble—along with insights to help you warm up your creative muscles in ways that can underline you social media strategies across Twitter, Pinterest and beyond.

You’ll learn:

  • How to understand the ways consumers use Twitter, Facebook, Instagram and Pinterest to gather information, engage with organizations and more
  • How out-of-the-box ideas aimed at sparking conversation can quickly go viral
  • Ways to provide both information and assistance without spamming marketing messages
  • Tips for combining a solid social media strategy with paid promotions and influencer/partner efforts to form a social media trifecta
No Headshot
Brand manager
J.M. Smucker Company
Read bio
11:45 a.m.–noon
A #RaganDisney roundup to make your social media knowledge go 'onward and upward'

Don’t let what you’ve learned sit by the wayside. In this event overview, Michael Platco, one of five official storytelling partners at Snap Inc., will share highlights from your tweets, Snapchat Stories and other created content—and help remind you of the biggest lessons learned to carry with you for the week ahead.

No Headshot
Official storytelling partner
Snap Inc
Read bio
Noon–12:15 p.m.
Award winners and more

It’s the moment you’ve been waiting for: We’ll announce the winner of our #RaganDisney content creation contest, along with the lucky recipients of our sponsor drawings. Don’t miss your chance to drum roll in anticipation and applaud the winners (it could be you) that will take away a handful of awesome prizes.

12:15–1 p.m.
Closing keynote
'What a day': Taking advantage of live social media experiences and trends

Your organization’s brand voice and social media guidelines are vital to an aligned online presence, but you can’t afford to sound stiff or only share your own content and announcements. By understanding your audience and how it fits in to trending events, news and pop culture, you can better relate with members while racking up social media kudos.

Alyssa Velazquez, director of MTV’s social media and fan engagement at Viacom, will showcase how the TV brand stays authentic across its social media profiles that collectively carry more than 100 million followers. She’ll also share MTV’s success in covering live events such as the Met Gala and other trending news and experiences on Twitter, Instagram and beyond. Learn ways to deliver value while boosting brand affinity—and how you can successfully insert yourself into trending online conversations.

No Headshot
Director of MTV’s social media and fan engagement
Viacom
Read bio
Track 2: Social Media Strategies for PR & Marketing
Thursday, March 12
7:30–8:45 a.m.
Registration and networking breakfast

Check in to the event, receive instructions and your name badge, and select social-media themed “flair” to show off your social media passion and focus. Enjoy a breakfast spread as you continue the conversation from the night before and introduce yourself to your peers, in preparation for a day full of insights and takeaways. Don’t forget to mark your favorite sessions in the app to create your own schedule for the day!

8:45–9 a.m.
Welcome remarks, opening video and announcements
9–9:45 a.m.
Opening keynote
Creativity and social media bring your brand’s humanity ‘just around the riverbend’

PR and marketing pros are battling to be seen in a sea of branded content, messages and sales pitches, but social media content that highlights the human experience and infuses creativity with engagement can grab attention—and hold it long after other messages fade.

Adu Adu, social media marketing manager at Google, will show you how the secret sauce to social media success lies in understanding people and speaking to them innovatively and authentically, no matter your industry or organization. Come aboard: Creative ideas mixed with effective digital marketing strategies are crucial as younger consumers, including Gen Z, become more savvy to social media buzzwords, and brand managers grasp for their time in the spotlight.

Social media marketing manager
Google
Read bio
9:45–10:30 a.m.
Special session
'The bare necessities' for outstanding content on Instagram, Snapchat, TikTok and beyond

Social media trends and best practices are gravitating toward mobile platforms and visual content to attract social media users, but for many, platforms like Snapchat, TikTok, Instagram and YouTube can present brand managers with risk and uncertainty as much as opportunity. Michael Platco, one of five official storytelling partners at Snap Inc., will share content creator secrets to making a splash on mobile social media platforms, along with tools, resources and apps to help you make social media images and posts that capture attention and engage followers, regardless of your team’s size or budget. You can put his takeaways directly into action through our conference content creation contest.

No Headshot
Official storytelling partner
Snap Inc
Read bio
10:45–11:15 a.m.
‘You’ve got a friend in me’: How social media can drive advocacy and purpose

Many social media posts and campaigns carry messages aimed at making communities—and the world at large—a better place, regardless of whether they’re pushing a nonprofit agenda, a public service announcement or a corporate social responsibility initiative. However, just like digital content about products and services, successful messages have to target your audience and compel it to engage and act. During this fireside discussion, Emily Kostic, director of PR, social media and brand at the Ad Council, and Rory Gory, digital marketing manager at The Trevor Project, will talk about their organizations’ advocacy efforts and how to use social media to engage audiences with important initiatives—along with ways to get involved in online conversations with sincere and meaningful strategies.

You’ll learn:

  • Ways to create online communities and foster engagement for difficult topics including teen and LGBTQ youth suicide prevention
  • Tips for social media advocacy initiatives and campaigns that are authentic, reputation-enhancing and people-driven
  • How to approach sensitive or controversial topics online—along with considerations for when/if you should get involved in the conversation
  • Ways to create empowering content and messaging that inspires, motivates and fosters inclusivity
Digital marketing manager
The Trevor Project
Read bio
Director of PR, social media and brand
Ad Council
Read bio
11:30 a.m.–noon
'Be prepared': Responding to crises in a 24-7 social media news cycle

The speedy nature of social media and how information is spread can be both a blessing to brand managers looking for buzz and a curse to those aiming to get ahead of the narrative—especially if it contains misinformation or negativity you haven’t yet addressed. Kim Marcus, consumer marketing and public relations manager at Scotts Miracle-Gro Company, will share how social media can fuel its own stories and quickly carry wrong information if you’re not being proactive about customer care and crisis response—along with ways you can build your credibility and reputation ahead of time.

You’ll learn:

  • How to quickly correct misinformation online, whether through journalists or customers
  • Ways to be swift and transparent in your responses
  • How to use social media to build brand affinity and bulk up your reputation for times of crises
  • How to bypass a negative news cycle by being proactive with social media outreach
Consumer marketing and public relations manager
ScottsMiracle-Gro Company
Read bio
Noon–1 p.m.
Networking lunch
1–1:30 p.m.
‘Remember me’: Measurement secrets to showcase social media ROI

As more and more communicators scramble to provide proof that their efforts are working, how can you—and should you—attribute value to social media actions such as a unique YouTube view or the lifetime ROI of your customers? John Young, social business advisor for Southwest Airlines, will break down the anatomy of assigning value to each phase of the consumer journey—along with social media strategy—to create a formula that can help you evaluate your successes and stay on track (or adjust if you’re falling short).

You’ll learn:

  • How to select tools that can help you create a meaningful, workable dashboard and both measure and execute your strategies
  • Tips for assembling a team, whether it’s a few social listeners or several in a command center, ready to respond
  • How automation can fit in with your strategies and help speed up your efforts
  • Ways to report your findings and use them to craft more effective content, customer care and crisis communications strategy
John Young
Social business advisor
Southwest Airlines
Read bio
1:45–2:30 p.m.
Storytelling and content insights that are ‘gonna take you there’ with outstanding engagement

Twitter, Facebook, Instagram and other social media feeds are crammed with updates as well as marketing messages—and consumers are getting increasingly adept at blocking out the noise. Only the interesting and authentic will break through. Adeta Gayah, director of social media strategy for Visit Orlando, will share how the organization’s “Fantastic Orlando” campaign channeled the passion of visitors and fandom-oriented content to ignite interest and showcase the multitude of stories across the organization’s member brands. Along the way, she’ll share lessons learned about balancing several brand voices and focusing on messages that cater to consumers, rather than sell to them.

You’ll learn:

  • How to encourage and empower your fans to tell their stories
  • Ways to serve multiple partners and blend various brand voices through seamless social media campaigns
  • Tips for listening and understanding your audience in ways that help you meet their needs
  • How to nurture your online community and continually deliver engaging content tailored to the platform and audience
Director of social media strategy
Visit Orlando
Read bio
3:15–3:45 p.m.
Networking break

Enjoy refreshments, visit with sponsors and brainstorm social media inspiration with your peers.

3:45–4:15 p.m.
Fireside: Savvy social media tips to help you stay 'one jump ahead'--on a budget

Especially as social media strategies become more “pay to play” to see success, it can feel like an overwhelming task to achieve meaningful engagement and ROI that affects the bottom line without a large budget or team to deploy. However, savvy communicators have embraced the power of social media despite limited resources—and you can, too. In this fireside discussion, you can ask social media pros for tips, tricks and ideas that answer your biggest questions and empower you to launch your next campaign with confidence.

You’ll learn:

  • Top tools and resources you can use for free to create and distribute social media content
  • Ways to plan your budget and stretch your social media efforts to grab media coverage, increase stakeholder trust and strengthen your brand
  • Tips for determining whether a platform is right for your organization—and how to best focus your efforts on where they’re most needed
  • Ideas for crowdsourcing content and extending reach without using paid ads
Louisiana State University
Read bio
4:30–5:15 p.m.
Special keynote
How social media magic can be more than 'a wish your heart makes'
6–8 p.m.
Networking cocktail party

Join us for a magical networking party hosted by Disney Parks that includes music, delicious drinks and snacks, conversation and opportunities to interact with a few characters (it is Disney World, after all!)

Friday, March 13
7:30–8:15 a.m.
Networking breakfast

Settle in for the final day of awesome social media insights and takeaways as you enjoy a delicious breakfast spread and continue chatting with other attendees along with speakers and sponsors. Don’t forget to add your favorite sessions to your schedule on our app and continue creating content for our #RaganDisney contest!

8:15–9 a.m.
Opening keynote
'Checkmate': Secrets of social media content that reaches and resonates

Communicators in today’s increasingly digital media landscape understand the importance of social media, but many organizations still struggle with how to establish an online presence that is relevant, creative and appealing to audiences across interests and social media platforms. Carolyn Reams, founder and former director of social media strategy for the CIA, will show you how to gain attention and take advantage of current trends in ways that make sense to your organization’s mission and voice, providing information to interested audiences and growing your digital community, no matter your industry (or secrets).

Founder and former director of social media
CIA
Read bio
9:15–9:45 a.m.
'Trust in me': Mixing humor with content that respects your social media audience

You might be surprised to learn that “America’s Finest News Source” has been around for more than three decades. The Onion’s longevity and success is due to the digital media company’s ability to innovate with content and experiment in times of growing uncertainty within the crowded digital media landscape. Touting more than 7 million monthly unique website visitors, 6.5 million Facebook fans and 11 million Twitter followers, the original satirical news source is thriving more than ever. Ryan Shattuck, senior social and digital media manager for The Onion and ClickHole, will give you a behind-the-scenes look at what brings the publication’s iconic voice and content to life, helping it stand out and spread across social media.

You’ll learn:

  • Ways to respect your audience through the type of content you share
  • How to ensure quality and brand voice standards—even for irreverent social media initiatives
  • Why humor wins across social media
  • Takeaways for adapting to an “always on” audience
Senior social and digital media manager
The Onion and Clickhole
Read bio
10–10:45 a.m.
Special keynote
‘Two worlds, one family’: Influencer strategies that create a beautiful chorus for your brand

As storytelling on social media continues to grow, a growing number of consumers are engaging more and more with organizations through their social media profiles. However, whether they’re just learning about a brand or gaining the brand affinity necessary to becoming a passionate ambassador, social media influencers can stand as trusted guides and tastemakers for consumers seeking validation and additional information.

Tulani Elisa, vice president of social media for Fox Entertainment, will discuss the range of social media influencers—from micro- to macrocontent creators and personalities—along with how you can best work with them to create content that supports your organization’s initiatives in authentic ways that still align with your brand voice.

Vice president of social media
Fox Entertainment
Read bio
11–11:30 a.m.
Achieve the social media 'circle of life' with a solid and holistic strategy

Social media best practices and platform algorithms are constantly changing, but the foundation of your digital presence and core of your social media campaigns should be rooted in a strategy that helps you achieve your organization’s goals and boost the bottom line. Kevin Saghy, senior director of social media at The Ohio State University, will share how he and his team have implemented a new strategy that has them on a “worst to first” trajectory on social media—and how you can directly tie your online efforts to the goals that can drive your organization forward.

You’ll learn:

  • Tips for auditing where your organization’s online efforts are within your industry and peer set
  • Ways to get leadership buy-in to establish a strategy that can help you move forward
  • How you can affect change at a high level and get colleagues involved in your campaigns
  • Secrets for establishing a strategy that ties to the bottom line and aligns with your brand voice—while also attracting attention and interaction

 

Senior director of social media
The Ohio State University
Read bio
11:45 a.m.–noon
A #RaganDisney roundup to make your social media knowledge go 'onward and upward’

Don’t let what you’ve learned sit by the wayside. In this event overview, Michael Platco, one of five official storytelling partners at Snap Inc., will share highlights from your tweets, Snapchat Stories and other created content—and help remind you of the biggest lessons learned to carry with you for the week ahead.

No Headshot
Official storytelling partner
Snap Inc
Read bio
Noon–12:15 p.m.
Award winners and more

It’s the moment you’ve been waiting for. We’ll announce the winner of our #RaganDisney content-creation contest, along with the lucky recipients of our sponsor drawings. Don’t miss your chance to shiver with anticipation and applaud the winners (it could be you!) who will take away a handful of awesome prizes.

12:15–1 p.m.
Closing keynote
'What a day': Taking advantage of live social media experiences and trends

Your organization’s brand voice and social media guidelines are vital to an aligned online presence, but you can’t afford to sound stiff or only share your own content and announcements. By understanding your audience and how it fits in to trending events, news and pop culture, you can better relate with members while racking up social media kudos. Alyssa Velazquez, director of MTV’s social media and fan engagement at Viacom, will showcase how the TV brand stays authentic across its social media profiles that collectively carry more than 100 million followers. She’ll also share MTV’s success in covering live events such as the Met Gala and other trending news and experiences on Twitter, Instagram and beyond. Learn ways to deliver value while boosting brand affinity—and how you can successfully insert yourself into trending online conversations.

No Headshot
Director of MTV’s social media and fan engagement
Viacom
Read bio
Track 3: Employee Engagement and Culture on Social Media
Thursday, March 12
7:30–8:45 a.m.
Registration and networking breakfast

Check in to the event, receive instructions and your name badge, and select social-media themed “flair” to show off your social media passion and focus. Enjoy a breakfast spread as you continue the conversation from the night before and introduce yourself to your peers, in preparation for a day full of insights and takeaways. Don’t forget to mark your favorite sessions in the app to create your own schedule for the day!

8:45–9 a.m.
Welcome remarks, opening video and announcements
9–9:45 a.m.
Opening keynote
Creativity and social media bring your brand’s humanity ‘just around the riverbend’

PR and marketing pros are battling to be seen in a sea of branded content, messages and sales pitches, but social media content that highlights the human experience and infuses creativity with engagement can grab attention—and hold it long after other messages fade.

Adu Adu, social media marketing manager at Google, will show you how the secret sauce to social media success lies in understanding people and speaking to them innovatively and authentically, no matter your industry or organization. Come aboard: Creative ideas mixed with effective digital marketing strategies are crucial as younger consumers, including Gen Z, become more savvy to social media buzzwords, and brand managers grasp for their time in the spotlight.

Social media marketing manager
Google
Read bio
9:45–10:30 a.m.
Special session
'The bare necessities' for outstanding content on Instagram, Snapchat, TikTok and beyond

Social media trends and best practices are gravitating toward mobile platforms and visual content to attract social media users, but for many, platforms like Snapchat, TikTok, Instagram and YouTube can present brand managers with risk and uncertainty as much as opportunity. Michael Platco, one of five official storytelling partners at Snap Inc., will share content creator secrets to making a splash on mobile social media platforms, along with tools, resources and apps to help you make social media images and posts that capture attention and engage followers, regardless of your team’s size or budget. You can put his takeaways directly into action through our conference content creation contest.

No Headshot
Official storytelling partner
Snap Inc
Read bio
10:45–11:15 a.m.
Combine employee engagement and culture with external branding to become 'part of your world'

Session coming soon.

Noon–1 p.m.
Networking lunch
1–1:30 p.m.
Fireside: Diversity and inclusion efforts that boost the bottom line and invite all to 'be our guest'

Though most of today’s communicators and executives recognize that diversity and inclusion play an increasingly important role in their organizations, we’re still struggling to integrate lasting change in authentic and meaningful ways. In this fireside discussion led by Tai Wingfield, senior vice president in the employee engagement and change management specialty at Weber Shandwick, you’ll listen in on insights from D&I leaders, glean insights from Weber Shandwick’s chief diversity officer report and ask questions in real time about how you can help drive meaningful change in making your workplace and communications more equitable, welcoming and aligned with your organization’s values.

You’ll learn: 

  • The challenges in communicating D&I initiatives both internally and externally—and how you can overcome them
  • Why and how diversity and inclusion functions can be aligned across your organization and its business goals
  • Ways to embed purpose-driven campaigns within your strategies and business functions
  • How communicators can help executives better understand and reach D&I benchmarks
No Headshot
Senior vice president, employee engagement and change management
Weber Shandwick
Read bio
1:45–2:30 p.m.
Sing 'hi ho’: Empowering employee ambassadors to carry your brand's torch

Social media has leveled the playing field and enabled organizations of all sizes to better connect with their audiences. However, building and boosting your brand online in a crowded digital landscape is no easy feat. Your employees hold your organization’s most important and compelling stories. When turned into ambassadors, they can raise the torch more effectively than many PR and marketing campaigns. Consumers, stakeholders and employees also seek greater transparency and access to organizations’ executives and leaders, so it’s growing increasingly more important to establish leaders’ voices online through content and interactions that combine branded messages with personality, insight and authenticity. Carlos Gil, affiliate consultant for Ragan Consulting Group, will show you how to help your employees and executives become your most effective faces of social media marketing—along with ways you can immediately start gaining credibility and attention.

You’ll learn:

  • Traits of outstanding employee ambassadors
  • Tips for using Twitter, LinkedIn and Instagram for earned media opportunities and driving brand awareness (and website clicks) through employees’ online activity
  • Ways to gain buy-in for employee campaigns and social media training programs—along with tips for getting internal stakeholders actively involved
  • How to incorporate fun and personality into your corporate content
  • Ways to adapt your organizational culture to one that embrace social media with open arms
Carlos Gil
Affiliate consultant
Ragan Consulting Group
Read bio
2:45–3:15 p.m.
Finding 'one little spark' to ignite engagement and illuminate the employee journey

As more employees want to work for organizations that align with their core values, it’s becoming increasingly important not to just pay lip service to their experiences, but invite them on the journey as your organization achieves its mission and vision. Cindy Hoots, internal communications manager for Amazon, will show how employee engagement viewed in this way can take on a whole new meaning—as well as increase the effectiveness of internal social media efforts.

You’ll learn:

  • How to pay attention to the ways employees want to be reached and the content they want to share
  • Ways to respond to employee feedback and criticism—as well as how to walk the fine line when it comes to political and social issues
  • Tips for increasing transparency and ensuring your workforce receives important news before it goes external—or at least, at the same time
  • How to establish social media policies and guidelines that help employees feel comfortable, without feeling pressured to share things that don’t fit on their personal social media profiles
No Headshot
Internal communications manager
Amazon
Read bio
3:15–3:45 p.m.
Networking break

Enjoy refreshments, visit with sponsors and brainstorm social media inspiration with your peers.

3:45–4:15
Social media accessibility to power you to 'dig a little deeper' with employees, consumers and more

One third of all Facebook users around the world identify as “differently abled,” which means social media content must be accessible and inclusive—for both the sake of consumers and to welcome your employees. Carmen Shirkey Collins, senior social media and talent brand manager for Cisco, will show you how to increase the reach of your social media through accessibility policies and best practices that can power employee engagement as well as make your external efforts sing. 

You’ll learn:

  • Ways to win the silent autoplay video battle—and make your content more inclusive in the process
  • How good hashtag etiquette will keep you from a PR or employee engagement misstep, but also make hashtags easier to consume for all audiences
  • Why you should leave words in the text field only instead of layering them on your images
  • The lowdown on emoji etiquette
  • How to view your content and social media strategy with employees of all stripes in mind
Senior social media and talent brand manager
Cisco
Read bio
4:30–5:15 p.m.
Special keynote
How social media magic can be more than 'a wish your heart makes'
6–8 p.m.
Networking cocktail party

Join us for a magical networking party hosted by Disney Parks that includes music, delicious drinks and snacks, conversation and opportunities to interact with a few characters (it is Disney World, after all!)

Friday, March 13
7:30–8:15 a.m.
Networking breakfast

Settle in for the final day of awesome social media insights and takeaways as you enjoy a delicious breakfast spread and continue chatting with other attendees along with speakers and sponsors. Don’t forget to add your favorite sessions to your schedule on our app and continue creating content for our #RaganDisney contest!

8:15–9 a.m.
Opening keynote
'Checkmate': Secrets of social media content that reaches and resonates

Communicators in today’s increasingly digital media landscape understand the importance of social media, but many organizations still struggle with how to establish an online presence that is relevant, creative and appealing to audiences across interests and social media platforms. Carolyn Reams, founder and former director of social media strategy for the CIA, will show you how to gain attention and take advantage of current trends in ways that make sense to your organization’s mission and voice, providing information to interested audiences and growing your digital community, no matter your industry (or secrets).

Founder and former director of social media
CIA
Read bio
9:15–9:45 a.m.
Policies and training to take 'I've got a dream' to effective social media presences

Description coming soon.

Senior social media strategist
Louisiana State University
Read bio
10–10:45 a.m.
Bonus keynote
‘Two worlds, one family’: Influencer strategies that create a beautiful chorus for your brand

As storytelling on social media continues to grow, a growing number of consumers are engaging more and more with organizations through their social media profiles. However, whether just learning about the brand or gaining the brand affinity necessary to becoming a passionate ambassador, social media influencers can stand as trusted guides and tastemakers for consumers seeking validation and additional information.

Tulani Elisa, vice president of social media for Fox Entertainment, will discuss the range of social media influencers—from micro- to macrocontent creators and personalities—along with how you can best work with them to create content that supports your organization’s initiatives in authentic ways that still align with your brand voice.

Vice president of social media
Fox Entertainment
Read bio
11–11:30 a.m.
Thriving employee engagement doesn’t have to be a ‘wish upon a star’

With the increasing amount of content and messages bombarding members of your workforce, internal communicators face the challenge of finding the right mix of tools, strategies and channels that can deliver information in ways that increase interaction and interest in tangible, lasting ways. Margie Dolch, senior communications specialist at Celanese, will share the organization’s journey in building a social intranet and integrating its already successful blog—and how doing so boosted employee engagement in surprising ways. She’ll also share takeaways for getting your strategic team on board and going from plan to execution and beyond.

You’ll learn:

  • How to extend the reach of your content with culture and language initiatives to reach a global employee audience across departments and roles
  • Why and how you must meet your employees where they are: on mobile devices
  • Balancing your editorial calendar and traditional employee engagement initiatives with new technology and tools
  • Ways you can gain leadership buy-in and keep employees interested and interacting
Senior communications specialist
Celanese
Read bio
11:45 a.m.–noon
A #RaganDisney roundup to make your social media knowledge go 'onward and upward’

Don’t let what you’ve learned sit by the wayside. In this event overview, Michael Platco, official storytelling partner at Snap Inc., will share highlights from your tweets, Snapchat Stories and other created content—and help remind you of the biggest lessons learned to carry with you for the week ahead.

No Headshot
Official storytelling partner
Snap Inc
Read bio
Noon–12:15 p.m.
Award winners and more

It’s the moment you’ve been waiting for. We’ll announce the winner of our #RaganDisney content-creation contest, along with the lucky recipients of our sponsor drawings. Don’t miss your chance to shiver with anticipation and applaud the winners (it could be you!) who will take away a handful of awesome prizes.

12:15–1 p.m.
Closing keynote
'What a day': Taking advantage of live social media experiences and trends

Your organization’s brand voice and social media guidelines are vital to an aligned online presence, but you can’t afford to sound stiff or only share your own content and announcements. By understanding your audience and how it fits in to trending events, news and pop culture, you can better relate with members while racking up social media kudos. Alyssa Velazquez, director of MTV’s social media and fan engagement at Viacom, will showcase how the TV brand stays authentic across its social media profiles that collectively carry more than 100 million followers. She’ll also share MTV’s success in covering live events such as the Met Gala and other trending news and experiences on Twitter, Instagram and beyond. Learn ways to deliver value while boosting brand affinity—and how you can successfully insert yourself into trending online conversations.

No Headshot
Director of MTV’s social media and fan engagement
Viacom
Read bio
Webcast
9–9:45 a.m. Central time
Opening keynote
Creativity and social media bring your brand’s humanity ‘just around the riverbend’

PR and marketing pros are battling to be seen in a sea of branded content, messages and sales pitches, but social media content that highlights the human experience and infuses creativity with engagement can grab attention—and hold it long after other messages fade. 

Adu Adu, social media marketing manager at Google, will show you how the secret sauce to social media success lies in understanding people and speaking to them innovatively and authentically, no matter your industry or organization. Come aboard: Creative ideas mixed with effective digital marketing strategies are crucial as younger consumers, including Gen Z, become more savvy to social media buzzwords, and brand managers grasp for their time in the spotlight.

Social media marketing manager
Google
Read bio
9:45–10:30 a.m. Central time
Special session
'The bare necessities' for outstanding content on Instagram, Snapchat, TikTok and beyond

Social media trends and best practices are gravitating toward mobile platforms and visual content to attract social media users, but for many, platforms like Snapchat, TikTok, Instagram and YouTube can present brand managers with risk and uncertainty as much as opportunity. Michael Platco, one of five official storytelling partners at Snap Inc., will share content creator secrets to making a splash on mobile social media platforms, along with tools, resources and apps to help you make social media images and posts that capture attention and engage followers, regardless of your team’s size or budget. You can put his takeaways directly into action through our conference content creation contest.

No Headshot
Official storytelling partner
Snap Inc
Read bio
10:45–11:15 a.m. Central time
‘Well, well, well—what have we here?’ Secrets to measure your social media health

In the fast-paced world of social media marketing, it’s easy to focus on making the next paid social campaign even bigger—especially because they generally yield the largest returns. However, today’s digitally savvy consumers increasingly turn to organizations’ social media presences for information and support, meaning the considerable resources allocated to paid social media content and efforts must be combined with organic content to best reach and delight your audience. When’s the last time you looked at your social media accounts’ overall health to make sure you’re hitting the right marks? Don’t just roll the dice. Showcasing the Dell social media team’s custom index for measuring the organization’s more than 300 branded social media accounts across platforms, Thom Lytle, senior director of social business at Dell, will show you how to shine a spotlight on your organization’s organic social media performance and pave a pathway to excellence.

You’ll learn:

  • Why your organic social media presence is just as important as your paid campaigns—and probably even more so
  • Tips for creating your own custom index to measure the success of your social media efforts across platforms
  • Crucial analytics for proper evaluation and reporting
  • How to use data (and a few Excel tricks) to improve the digital customer experience
Senior director of social business
Dell
Read bio
11:30–noon Central time
Uncover social media gold on LinkedIn and see 'how far you'll go'

With more than 660 million members worldwide, LinkedIn is the world's largest professional network. Communicators can harness the power of the thriving social platform to build their organization’s social media presence and establish their brands as powerful thought leaders. Go beyond signing in and creating your company name: Steve Kearns, social media lead at LinkedIn, will share lessons learned from the platform’s own brand journey and show you how to build your organization’s brand on LinkedIn for social media success.

You’ll learn:

  • Resources, tools and features you can use to increase engagement
  • Ways to highlight your branded story to make it more human and personable
  • How your personal, employee and executive brands can tie in and positively affect your organization’s brand
  • Tips for creating compelling content—including video and livestreams—no matter if you’re B2B or B2C
Social media lead
LinkedIn
Read bio
1:45–2:30 p.m. Central time
Panel
How podcasting can take social media storytelling 'to infinity and beyond'

Video is hot, but podcasting is even hotter. The storytelling format can boost your online presence immensely and help you better connect with your audience across social media platforms. However, it’s not enough to just think of a podcast idea or create only a few episodes. In this panel of social media experts moderated by Ellen Gerstein, director of digital content for Pfizer, you’ll get the opportunity to ask questions in real time and receive insights for your most burning podcast questions.

You’ll learn:

  • How podcasts can better reach and captivate your audiences
  • Considerations for starting a branded podcast, including necessary time and resources
  • Ways you can harness technology and social media platforms throughout each stage of the process, from your script to distribution
  • How this storytelling type can complement and enhance other social media, PR and marketing efforts
Director of digital content
Pfizer
Read bio
Caitlin Angeloff
Social strategy director
Providence St. Joseph Health
Read bio
2:45–3:15 p.m. Central time
How YouTube, TikTok and Snapchat can help you ‘touch the sky’ with Gen Z

Gone are the days of turning on network or cable TV to watch a news broadcast—at least, among nearly half of Generation Z viewers. Andrew Springer, former executive producer of NBC News’ Snapchat series, “Stay Tuned,” will share the huge opportunity for news media companies and communicators targeting the 49% of Gen Z consumers who are watching less and less TV. He’ll also talk about best practices to reach and engage younger viewers, along with insights from short-form videos that can bring millions of unique viewers to interact with previously ignored news and information.

You’ll learn:

  • How to better understand the content and format that appeals to Gen Z
  • Ways to make your content short and snackable—while still packed with value
  • Tips for taking advantage of video-centric and mobile-first platforms
  • How social media is changing the way news and other information is consumed
No Headshot
Former executive producer of “Stay Tuned”
NBC News
Read bio
3:45–4:15 p.m. Central time
Social media strategies for Instagram and beyond that help even unsexy brands 'see the light'

You don’t have to have a popular sports, food or entertainment brand to be successful on social media: You can also effectively relay important information, change perceptions and provide customer care no matter your organization’s size, industry or consumer sentiment. David Johnston, social media manager for the Transportation Security Administration (TSA), will share how humor and storytelling through visuals on Instagram, blog posts and other social media content can help you shed negative sentiment, forge connections with followers and boost your brand, no matter what your industry.

You’ll learn:

  • Where to find unique, authentic content for your brand
  • Tips for telling your organization’s narrative and changing perceptions even when you receive backlash
  • How to take pages from successful social media playbooks, regardless of size or budget
  • Steps for providing customer care while maintaining your brand voice
Social media manager
TSA
Read bio
4:30–5:15 p.m. Central time
Special keynote
How social media magic can be more than 'a wish your heart makes'
8:15–9 a.m. Central time
Opening keynote
'Checkmate': Secrets of social media content that reaches and resonates

Communicators in today’s increasingly digital media landscape understand the importance of social media, but many organizations still struggle with how to establish an online presence that is relevant, creative and appealing to audiences across interests and social media platforms. Carolyn Reams, founder and former director of social media strategy for the CIA, will show you how to gain attention and take advantage of current trends in ways that make sense to your organization’s mission and voice, providing information to interested audiences and growing your digital community, no matter your industry (or secrets).

Founder and former director of social media
CIA
Read bio
10–10:45 a.m. Central time
Bonus keynote
‘Two worlds, one family’: Influencer strategies that create a beautiful chorus for your brand

As storytelling on social media continues to grow, an increasing number of consumers are engaging more and more with organizations through their social media profiles. However, whether they’re just learning about the brand or gaining the brand affinity necessary to becoming a passionate ambassador, social media influencers can stand as trusted guides and tastemakers for consumers seeking validation and additional information.

Tulani Elisa, vice president of social media for Fox Entertainment, will discuss the range of social media influencers—from micro- to macrocontent creators and personalities—along with how you can best work with them to create content that supports your organization’s initiatives in authentic ways that still align with your brand voice.

Vice president of social media
Fox Entertainment
Read bio
11–11:30 a.m. Central time
Innovative efforts that makes your brand 'feel the love tonight' on Twitter, Pinterest and more

In today’s saturated social media marketing landscape, cleverness can go a long way, provided you take consumers along for the ride. Through highlighting campaigns and efforts including #BradshawStains, #TideAd and the Tide Laundry Line, Avery Jukes, brand manager at J.M. Smucker Company, will share the successes and lessons learned from his previous role as assistant brand manager for Tide at Proctor & Gamble—along with insights to help you warm up your creative muscles in ways that can underline you social media strategies across Twitter, Pinterest and beyond.

You’ll learn:

  • How to understand the ways consumers use Twitter, Facebook, Instagram and Pinterest to gather information, engage with organizations and more
  • How out-of-the-box ideas aimed at sparking conversation can quickly go viral
  • Ways to provide both information and assistance without spamming marketing messages
  • Tips for combining a solid social media strategy with paid promotions and influencer/partner efforts to form a social media trifecta
No Headshot
Brand manager
J.M. Smucker Company
Read bio
11:45 a.m.–noon Central time
A #RaganDisney roundup to make your social media knowledge go 'onward and upward'

Don’t let what you’ve learned sit by the wayside. In this event overview, Michael Platco, one of five official storytelling partners at Snap Inc., will share highlights from your tweets, Snapchat Stories and other created content—and help remind you of the biggest lessons learned to carry with you for the week ahead.

No Headshot
Official storytelling partner
Snap Inc
Read bio
12:15–1 p.m. Central time
Closing keynote
'What a day': Taking advantage of live social media experiences and trends

Your organization’s brand voice and social media guidelines are vital to an aligned online presence, but you can’t afford to sound stiff or only share your own content and announcements. By understanding your audience and how it fits in to trending events, news and pop culture, you can better relate with members while racking up social media kudos.

Alyssa Velazquez, director of MTV’s social media and fan engagement at Viacom, will showcase how the TV brand stays authentic across its social media profiles that collectively carry more than 100 million followers. She’ll also share MTV’s success in covering live events such as the Met Gala and other trending news and experiences on Twitter, Instagram and beyond. Learn ways to deliver value while boosting brand affinity—and how you can successfully insert yourself into trending online conversations.

No Headshot
Director of MTV’s social media and fan engagement
Viacom
Read bio

SPEAKERS
Editorial content director
Disney Parks
Read bio
Founder and former director of social media
CIA
Read bio
Vice president of social media
Fox Entertainment
Read bio
No Headshot
Director of MTV’s social media and fan engagement
Viacom
Read bio
Senior social and digital media manager
The Onion and Clickhole
Read bio
Social media lead
LinkedIn
Read bio
Director of PR, social media and brand
Ad Council
Read bio
No Headshot
Official storytelling partner
Snap Inc
Read bio
Social media marketing manager
Google
Read bio
Head of digital and video production
Ragan Consulting Group
Read bio
Caitlin Angeloff
Social strategy director
Providence St. Joseph Health
Read bio
Senior social media and talent brand manager
Cisco
Read bio
Associate professor and chair of the public relations department
University of Florida
Read bio
Senior communications specialist
Celanese
Read bio
Director of social media strategy
Visit Orlando
Read bio
Director of digital content
Pfizer
Read bio
Carlos Gil
Affiliate consultant
Ragan Consulting Group
Read bio
Digital marketing manager
The Trevor Project
Read bio
Editorial content director
Disney Parks
Read bio
No Headshot
Internal communications manager
Amazon
Read bio
Social media manager
TSA
Read bio
No Headshot
Brand manager
J.M. Smucker Company
Read bio
Senior director of social business
Dell
Read bio
Consumer marketing and public relations manager
ScottsMiracle-Gro Company
Read bio
President and CEO
Institute for Public Relations
Read bio
Louisiana State University
Read bio
Senior director of social media
The Ohio State University
Read bio
No Headshot
Former executive producer of “Stay Tuned”
NBC News
Read bio
Senior social media strategist
Louisiana State University
Read bio
No Headshot
Senior vice president, employee engagement and change management
Weber Shandwick
Read bio
John Young
Social business advisor
Southwest Airlines
Read bio

REGISTER NOW

Ragan event attendees include:

WHO SHOULD ATTEND?

Join us if you work in:

Marketing • Digital communications • Media relations • Employee engagement • Corporate communications • Social media • PR • Community management • Public affairs • HR • Executive communications • Branding • Global communications • Public information • Internal communications • Corporate affairs

REGISTER NOW

LOCATION
Walt Disney World Swan and Dolphin Resort

Conference Venue Information:
Walt Disney World Swan and Dolphin Resort—Swan Convention Center
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830

The convention center is in the Swan building.

Hotel Information:
Walt Disney World Swan and Dolphin Resort
1500 Epcot Resorts Boulevard
Lake Buena Vista, FL 32830

Don't wait! Reserve your hotel rooms now before they sell out. Click here or call 407-934-4000. Mention "Ragan Social Media Conference" to reserve rooms at our exclusive conference rate starting at $264/night.* This rate expires on Feb. 14, 2020.

*Plus taxes and fees. Please note that the Walt Disney World Swan and Dolphin Resort charges a $30/night resort fee, which includes unlimited domestic long distance and local calls, complimentary bottled water replenished daily, high-speed internet access, unlimited admission to the fitness centers featuring the WestinWORKOUT ®, $30 off spa services of $175 or more at The Mandara Spa during each day of your visit, a complimentary S’more Kit given to guests each day of their stay to be used at the Campfire & S’mores each evening and a complimentary 30-minute Swan Paddle Boat ride.

Enjoy the luxury of the Walt Disney World Swan and Dolphin Resort along with a mix of resort entertainment options.
Inspired and designed by award-winning architect Michael Graves, the Walt Disney World Swan and Dolphin Resort’s 2,270 rooms and suites welcome meeting attendees with cutting-edge style and luxury.  The centerpiece of these rooms is The Westin Heavenly Bed®—featuring a pillow-top mattress, a white goose-down comforter and four overstuffed pillows.

Aside from the incredible adventures of the Walt Disney World® theme parks and the championship Walt Disney World golf courses, a virtually endless choice of recreational activities awaits you—right on the resort grounds. Enjoy the resort’s five sparkling crystal blue pools, including a rock grotto pool with water slide and waterfalls, plus a beautiful white sand beach. A variety of activities, such as basketball and volleyball, jogging trails, health clubs, a luxurious spa, a game room, shopping and more also await you.

NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • Ways to put your online audiences first with your content and messaging
  • How to walk the line between humor and information to best fit your brand voice while also cutting through the noise online
  • New best practices and tactics to put in your social media toolbox
  • The new rules of engagement across social media, especially with younger audiences
  • Secrets via pages from successful social media playbooks
  • How to optimize your content for mobile devices and short attention spans

REGISTER NOW

Thank you to our current sponsors

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

Can’t attend in person? Sign up for our live webcast!
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