Survey: Email dominates; intranets get a rebirth
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
So much about communications has changed since the onset of COVID-19, including the channels used to reach employees.
Email, historically the top channel used by communicators, has increased in importance, as half of respondents in a new survey report using email more now than they did before COVID-19. Not surprisingly, the biggest jump of any channel was virtual and video meetings, with 96% of respondents saying they use it more than before. Intranets, the third most-used channel, historically eschewed by employees, has seen a resurgence, with 58% of communicators using it more than they did pre-pandemic.
These were among the findings of a recent survey to evaluate the current state of corporate communications. Ragan, in conjunction with PoliteMail, surveyed more than 350 communicators in early July 2020 for our “State of Corporate Communication: Summer 2020” report.
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