The impetus for ESG
By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it.
Leading companies are shifting the way they do business and emphasizing relationships and business activities that create value in the long term. And the major stakeholders in those companies—their boards of directors and their investors—are in turn driving that emphasis, looking to executive managers to focus on long-term sustainability.
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