VIDEO: How young communicators can use data to inform their campaigns

We chatted with Maddie Simko, senior account supervisor at Marina Maher Communications as part of NextUp, a video series highlighting the brightest young minds in comms.

Announcing NextUp, a new video series from Ragan

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words.

In our latest conversation, Maddie Simko talked with Isis Simpson-Mersha and Dante Muccigrosso from Ragan and D S Simon Media about how she uses data and analytics to inform and plan client campaigns, the importance of staying curious and asking questions, and more.

Check out the full video:

Check out the transcript of our conversation with Maddie here.

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