Archive for November, 2007
Jargon Alert’Decision support’ matures into ‘business intelligence’
unConference reaps fresh ideas
Ragan’s ‘unconference’ yielded a consensus and a few good ideas on using social media in organizational communication.
Ghostblogging: One speechwriter’s cautionary tale
Thinking of helping the CEO start a blog? Do yourself a favor: Read this first.
Ignore media changes at your own peril
PR professionals who turn a blind eye to the rapidly changing media have little hope of long-term viability.
Pfizer eliminates bad corporate writing
The drug maker rewrites and redesigns its compensation report to appeal to all readers, while avoiding pitfalls that plague communicators charged with writing legal, public documents.
Need magazine seeks faces of humanitarian aid
Learn how to pitch stories that profile those who benefit from good works.
The Blog DoggerWhat the wildfires did for old media
California newspapers embrace social media, bloggers skewer FEMA and the answers to your burning questions on GenY in the workplace.
Your site’s nice, but is it necessary?
Content managers share their most effective techniques to improve their Web sites and gauge user needs.
eBay’s internal film festival creates brand ambassadors
Employee-produced videos boost engagement.
The Blog DoggerWhat the wildfires did for old media
Having trouble adjusting to your new editing job?
A few guidelines to help new corporate writers and editors succeed.
Chalk proves more effective than e-mail
University of Illinois communicators ditch technology for old-fashioned chalk to reach students, and the results are impressive.
Why is the employee newsletter so bad?
Most employee publications are bad. Here’s why—and how to make them better.
What do blogs teach us? “It’s not all about you!”
Blogs do remind us that ours is not the only way of thinking, or even the best.