Why we should stop using the term ‘content marketing’
Here are three reasons why this custom publisher hates the term.
Here are three reasons why this custom publisher hates the term.
Not all speaking opportunities are good ones. If you’re faced with one of these scenarios, decline the offer.
Accredited PR pros offer their reasons for taking on the rigorous certification process.
Seeking to reach donors and the press, a Catholic university tells the stories of its economically disadvantaged scholars.
Forget to reply to that email again? Miss your deadline? Here’s how to remember more.
The fashion jewelry retailer waited two days to respond to a blog post charging it with using an independent U.K. company’s designs.
Can you relate to these images?
Don’t think research is important? Ignore marketing basics? It’s time to change your ways, or pay for your sins.
On Pinterest? Follow us for communications news, behind-the-scenes looks at our conferences, industry funnies, and more.
If you don’t embed the video at the top of the post or include a call-to-action, you could lose a lot of potential visitors.
Here’s one from the list: ’34 percent of bloggers post opinions about products and brands.’ Check out the rest.
Four reasons this meaningless word should never see the light of day again.
The department store chain communicates with its 155,000 employees and millions of customers through consistent planning.
We all know they’re invaluable, but finding them isn’t easy. Have you tapped all your resources? Here’s a checklist.
Some people do have expertise about online networking, and they can prove helpful to your organization. You just have to know how to find them.