Is there such a thing as ‘off the record?’
Johna Burke, senior vice president at BurellesLuce, calls the practice “a mythical creature.” Everything is public record, she warns. Hear more of what she has to say.
Johna Burke, senior vice president at BurellesLuce, calls the practice “a mythical creature.” Everything is public record, she warns. Hear more of what she has to say.
Meet the popular kids, the jocks, the nerds, and the new kids of the public relations profession.
A recent campaign from the phone-service provider flopped because it didn’t engage its fans. Here’s how to avoid making the same mistake.
Focusing on the smallest elements in text can have the biggest effect on your message’s clarity and impact.
Limitations in ad flexibility, metrics, and availability of data are vexing. But where else will brands have such reach?
In the areas of search, social media, and mobile apps, shoppers were much more inclined to engage with brands this year, making it a full Cyber Thanksgiving Weekend.
It’s really not enough to have a visitor hit ‘play’ and then bail out moments later. You need staying power. Here’s what to look for.
Do tweets with #too #many #hashtags raise your blood pressure? Do irrelevant hashtags spark infuriated rants? You’re not alone.
Coming up with a lot of great ideas is all well and good; bombarding your audience with too many thoughts is not. Heed this advice to make sure your message lands.
PR pros, it’s time to claim your seat at the leadership table. Here’s how to do it.
Recent research from NPR found that nine types of stories posted by local stations spurred engagement on Facebook. Can the same strategy work for brands?
A new platform or tool is born almost every day. How’s a pro to keep up? Test out a few of these suggestions.
Do you know how to interrupt a group graciously? Join a luncheon table? How about when to offer your business card?
The author looks at her spam folder—and her inbox—to identify and chuckle at some real stinkers. Come along for deride!
The mega-storm ended up being bigger and more destructive than anyone had expected. To keep the public and employees informed, the electric utility had to use every tool it had.