Lululemon practiced textbook crisis PR during yoga pants frenzy
The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
Belly Ballot said it would pay a new mom $5,000 to let the Internet name her baby, but it was a hoax. The startup is now in a reputation crisis. Brands, heed this advice.
Tweets sent on the weekend get 17 percent more engagement than tweets sent during the week. Best time of day, length of tweet and more are revealed in this graphic.
These all too common words and phrases add little more than extra syllables to your content. They’re vague, redundant, and overused.
Swearing in the office is the workplace’s four-letter-word dilemma. Unwritten rules might hold sway, but erring on the side of caution is wise.
The ads from JWT India were for Ford India. They were mockups and were not approved by the automaker.
After a handful of crises and some terrible PR in the last few months, the self-assembly furniture chain’s reputation in the U.S. has taken a huge dip. What can it do to recover?
Brad McCarty, editor of a popular online tech publication, shares his advice for pitching the media and landing a story.
In the race to be heard online, communicators employ extreme tactics to attract the eyes and ears of potential audiences. Avoid falling prey to these excesses.
The tchotchkes with which employees decorate their offices are a form of internal communication in themselves, according to a new survey from The Creative Group.
Next time you meet with a co-worker, client or potential client, or media contact, consider uttering this phrase.
The last thing a communicator wants to do is offend a reader or customer. Here are some tips to appease both the guys and gals in your audience.
City-dwellers use social media more often than their rural counterparts, and African-Americans aged 18-29 dominate Twitter. These stats and more.
Alliteration and mnemonic devices will help you remember the difference between these pesky words.