Is PR a fallback for j-school grads?
A recent article by a current journalism major seems to suggest so. But does one ever get all the ink out of his or her veins?
A recent article by a current journalism major seems to suggest so. But does one ever get all the ink out of his or her veins?
Don’t flood your social media community with the same old stuff. Tap into their emotions and their spirits, and engage them on an elemental level. Try these approaches.
From Deadpool to The Avengers, the comic publisher and moviemaking juggernaut feeds fans’ appetites with Twitter. But you don’t need to be an Incredible Hulk to stoke enthusiasm.
Online marketing, especially for nonprofits and smaller companies, can be daunting, but these helpful hints can help you keep up with today’s breakneck pace.
Putting specific limits on the type or number of words you use will help you keep your writing crisp and bright.
There are caveats aplenty when you take on such a high-level assignment, but this veteran’s advice will help you home in on that ideal core message and send it soaring.
Continuing our series on social media propriety, PR Daily turns its focus to Zuckerberg and company.
After becoming the first major city to file for bankruptcy, the once industrious Motor City has a long road to recovery ahead.
Don’t just sign up and start tweeting. There’s a lot of groundwork to do before you start marketing in 140-character bursts.
The overriding theme is to respond rather than react, of course, but here is a sensible protocol for handling negative comments—whether they’re justified or not.
The entries on this list will help arm you with the skills and attitude you need to make your mark on the world.
Sometimes invented words show mere ignorance. Some, such as these beauties, walk a fine line between madness and brilliance.
Pop the bubbly! Your favorite communications news site has its own Twitter feed.
Always go in with a plan, avoid technical answers and beware “gotcha questions.”
Most who work in corporate communications have faced the prospect of handling a massive undertaking. Here’s how to cope.