Ragan Insider Elizabeth Breese
A how-to guide for newsjacking in 2014
These five steps can help you get your brand or client into the spotlight when a news event breaks or a trend swells.
Archive for January, 2014
Ragan Insider PR Daily Staff
3 ways to celebrate Community Manager Appreciation Day
It’s easy to join the #CMAD festivities online and in person.
Ragan Insider Kevin J. Allen
Brands simply aren’t replying on Twitter, study finds
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
Ragan Insider Kevin J. Allen
Brands simply aren’t replying on Twitter, study finds
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
Ragan Insider Matt Wilson
On the Mac’s 30th birthday, Apple does some horn tooting
The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It’s even asking for some fan input.
Ragan Insider Matt Wilson
On the Mac’s 30th birthday, Apple does some horn tooting
The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It’s even asking for some fan input.
Ragan Insider Christopher Penn
How content marketing could kill PR
There’s an avalanche of brand-produced content out there, and a lot of it is crap. It’s the PR pro’s obligation to head it off to maintain (if not strengthen) good relationships with journalists.
Ragan Insider Kristin Long
Survey: Mobile, crowdsourcing are new trends in digital workplaces
The results of the annual Digital Workplace Trends report are in, and they show more and more companies are turning to internal digital tools to stay competitive. But not everyone is keeping up.
Ragan Insider Lou Hoffman
3 ways to make your LinkedIn profile shine
LinkedIn is primarily a social network for professionals, but that doesn’t mean you can’t connect with people on a personal level. Add some personality to your content and invitations.
Ragan Insider Becca Berkenstadt
10 key qualities for a social media manager
Some are inherent traits; others are cultivated skills and behaviors. All are important for whoever is handling your brand’s online presence.
Ragan Insider Kevin J. Allen
Will Facebook’s trending topics be a boon to brands?
The short answer is yes, but if Facebook history is any indication, only for the brands that are willing to pay up.
Ragan Insider Kevin J. Allen
Will Facebook’s trending topics be a boon to brands?
The short answer is yes, but if Facebook history is any indication, only for the brands that are willing to pay up.
Ragan Insider Russell Working
9 ways to make press junkets a PR success
Following a press tour of Rome, our writer surveys the promotional trips. They’re not just for the travel industry. Here’s how to pull one off.
Ragan Insider Bill Thomason
25 techniques to overcome public-speaking anxiety
Say sayonara to public-speaking jitters. These pointers will keep you cool and confident the next time you’re on stage.
Ragan Insider Kristin Long
Infographic: Can these old social networks make a comeback?
MySpace, Digg, Xanga and other pioneering social media sites have faded behind Facebook, Twitter and other modern giants. But can the predecessors make a comeback? This graphic weighs the odds.
