How to encourage employees to shoot and appear in videos
Hint: Contests, training and clear goals help. By involving everyone from top executives to new hires, you can bolster internal engagement and add human faces to your brand’s identity.
Hint: Contests, training and clear goals help. By involving everyone from top executives to new hires, you can bolster internal engagement and add human faces to your brand’s identity.
Dilbert cartoons, email and a weather app have no place on your intranet. Here’s why.
It’s time to tell executives that your corporate blog is making them money. Here are the statistics they ought to see.
Communicators are trying new ways of getting people to talk about their companies online through pictures and pins on Instagram and Pinterest.
Walt Disney evokes powerful memories and is adept in social media, listening, conversing and taking action to create new memories and new fans.
The ice cream maker is laying off more than 1/3 of its workforce, and hitting another 1,400 with furloughs.
The ice cream maker is laying off more than 1/3 of its workforce, and hitting another 1,400 with furloughs.
The White House Twitter account is run by staffers and @BarackObama is a product of Organizing for Action. @POTUS is a personal account, according to the president’s staff.
Journalists will be scrambling to find suitable topics to fill column inches and air time. Plan far in advance so you can get attention.
This infographic also explains how often you should post to the major social networks to get the most engagement from your followers. Do you agree with these numbers?
If your organization’s brand manager tweets once a week or less, or if the content is purely self-promotional, it might be doing more harm than good. Here’s what you should know.
Get the latest strategies and tactics from PR thought leaders and expert veteran practitioners on your computer or smartphone with Ragan Training.
You have expectations for your employees, but do your employees know what they are? Here’s how to ensure everyone is on the same page.
Headlines will either attract readers to your content or send them running. Here’s how to achieve the former.
These apps, websites and services can boost your word knowledge on a daily basis.