Alberta Energy Regulator tells its story through brand journalism
You don’t need the fan base of an iconic cola maker to tell your stories in a readable fashion, a Canadian organization demonstrates.
You don’t need the fan base of an iconic cola maker to tell your stories in a readable fashion, a Canadian organization demonstrates.
Want to optimize your content for SEO and business success? Then don’t commit these common snafus when auditing your website.
Get tips on mastering the 2017 AP Stylebook from bestselling author Mignon Fogarty.
Your organization’s internal hub has to be more than a kiosk for posting the cafeteria’s lunch specials and photos of the softball team’s big win. It must help workers do their jobs.
You notice a reporter’s query on these popular source-seeking sites. You’ve got something to say. Wait! Before you reply, read this.
Though buzzwords usually create nothing but frustration for communicators, you may have some fun with this outlandish lingo.
It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.
Pay and leadership are the main factors influencing employee turnover.
A new survey says the looming power struggle with their marketing counterparts is public relations practitioners’ ‘most critical issue.’
Sprout Social asked consumers which traits they wanted from organization’s online voices. Honesty topped the options. Humor (without the sarcasm, thank you) ranked No. 4.
That meeting with a top exec or client could have huge repercussions for your organization, your department and your own career. Avoid this trio of blunders to ensure success.
Are journalists ignoring your story proposals? Pitch ideas that meet the needs of reporters and their audiences—not those of your client—says The AP Stylebook’s product manager.
The dictionary publisher’s social media team has seized upon the flood of linguistic gaffes teeming from the Oval Office to cultivate a devoted following on Twitter and beyond.
Soaring oratory begins with storytelling and setting limits, and it culminates with preparation and engagement techniques.
Follow these tips to keep challenging clients from going rogue or freezing up in interviews.