Ragan Insider Matthew Brennan
8 smart writing habits to build a better blog
Focus on consistency, originality, relevance, personalization and usefulness.
Archive for October, 2017
Ragan Insider Brad Phillips
How to avoid the ‘call and response’ interview exchange
When you sit down with a journalist—on camera, at the microphone or for print coverage—it’s easy to lapse into rote responses. Here’s how to get a running start and let your answers soar.
Ragan Insider Beki Winchel
3 paramount truths for PR pros
A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.
Ragan Insider Ragan Staff
How does your video strategy stack up?
We want to see how you used video to tell stories. Enter PR Daily’s 2017 Video & Visual Awards. The final deadline is Oct. 25.
Ragan Insider Russell Working
CIA earns PR kudos for tweets about failed bomb squad dog
Never doubt the power of animal stories to generate feel-good publicity—even for an often controversial government agency.
Ragan Insider Robby Brumberg
Report: Most workers are unhappy and stressed out
A study finds more than 70 percent of employees are ‘actively looking for new opportunities.’ How can you address dissatisfaction—and potential attrition—in your workplace?
Ragan Insider Doreen Clark
5 frequent client questions—and how PR pros can respond
You want to deliver the world, but many aspects of landing coverage lie beyond your control. Here are ways to reply to common queries and requests.
Ragan Insider William Comcowich
Use data-driven PR to boost authority—and media mentions
Savvy communicators can gain an edge by slaking reporters’ thirsts for facts and research.
Ragan Insider Katrina Jakobsze
3 simple ways to stop a Twitter catastrophe
Angry customers won’t hesitate to call out your organization on social media. Here are three essential tactics to stop a social media feeding frenzy.
Ragan Insider Judy Luk-Smit
10 steps for building your crisis communications plan
In today’s lightning-fast social media environment, a proactive approach is no longer a luxury, but a necessity. Follow these protocols for snuffing out the sparks of controversy.
Ragan Insider Beki Winchel
KFC grabbed Twitter gold with a subtle joke
The fast-food chain hid a funny reference tucked into its profile, which is now going viral—giving the person responsible kudos, calls for a raise and even a job offer.
Ragan Insider Issy Nancarrow
Adopt a marketing mindset to improve internal communications
Want to create more appealing, relevant content for your colleagues? Plan your campaigns, segment your audience, use visuals, and streamline the feedback process.
Ragan Insider Robby Brumberg
Infographic: 50 writing productivity ideas
Want to boost your brain power? Turn off your phone, shut down email, put a time limit on meetings, and go outside to get the blood flowing.
Ragan Insider Brad Phillips
9 ways to be an outstanding panelist
Though you’re sharing the stage and speaking time with several other presenters, talking on a panel can be tough. Here’s how you can come through with flying colors.
Ragan Insider Marijane Funess
Why and how your reps should tap into media training
It’s easy for a spokesperson to rattle off memorized patter about your organization, but for a compelling interview—and a follow-up invitation—heed these preparation guidelines.
