Report: Black consumers wield significant influence
Though African Americans make up 14 percent of the United States population, the group accounts for a large amount of last year’s purchases in several categories.
Though African Americans make up 14 percent of the United States population, the group accounts for a large amount of last year’s purchases in several categories.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
What are the best organizations to work for in 2018? Find out, and then browse our roundup of current job openings.
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
A thriving culture that features generous, thoughtful benefits can boost morale, productivity, recruiting and retention. Here are a handful of compelling offerings worth consideration.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
After noticing a misspelling on thousands of its bags, the UK-based retailer tweeted out the error with a joke. Many applauded the decision.
You’ll save $50 when you enter PR Daily’s 2018 Corporate Social Responsibility Awards by April 6.
A bit of fun and games can boost morale, engagement, camaraderie and competition. Just keep money out of it.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
A recent study found that 36 percent of millennials and Gen Z workers spend two or more hours per workday staring at their phones.
Annual reports? Market trends? Data mining? Blah. Hey, not so fast. Here are seven examples of companies that turned seemingly routine information into compelling, on-brand messaging.
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.
Mark Zuckerberg posts a timeline of the events involving the breach of users’ information and its exploitation by Cambridge Analytica. He says, ‘We have a responsibility to protect your data.’