3 easy ways to get employees using your social media templates

Your employees can be powerful brand advocates.

Their presence on social media can help or hurt your brand and, in particular, your recruiting efforts. Make it easy for them to be effective brand ambassadors by providing branded templates and other tools for social media.

As an example, take LinkedIn. The rectangular cover photo behind the headshot is a great branding opportunity. Many LinkedIn profiles just leave the default LinkedIn-provided background graphic. Some people use a skyline shot of their city, some use an inspirational photo of a sunset or mountain range and some use photos of themselves in action, perhaps speaking at an event or in a group shot with their team.

Why not provide them with branded cover graphics, developed especially for use in their LinkedIn profiles? You can post them on the intranet or wherever you post templates for company PowerPoints or other documents. You might even include easy instructions for how to add a branded cover shot to their professional profile on LinkedIn. When your employees are brand advocates for you on social media, your organization feeds on their strong reputation.

Here are a few tips on how to provide social media templates, especially for LinkedIn, that make it easy for employees to promote your employer brand to the world: