4 steps to boost engagement on companywide updates

We’re at a point in time when teams have access to more good information than ever before and — mixed right in with it — just as much distracting junk.

That’s inefficient for everyone. You’re drafting details that don’t get read. And when information is urgently needed — to spur growth or make quick-turn decisions — it’s 10 days back in an overlooked email, and you have to answer all the same questions again.

Smart Brevity® is the methodology we use at Axios — internally and externally — to create hierarchy and efficiency in our comms and keep busy readers engaged.

We’ve doubled and even tripled open rates, and cut read time by 50%, with the help of a few principles:

1. Pick information with impact: Start with the updates that matter beyond today, like new policies or competitive insights. Prioritize only what’s worth your readers dropping what they’re doing to read what you sent as soon as it lands.