4 tips to maximize TikTok in 2022
A Microsoft social media manager and rising TikTok influencer shares how to increase your social media credibility, cache and community.
TikTok was recently named the world’s fastest-growing brand with an impressive 215% growth over the past year, according to a report by Brand Finance. The report also placed TikTok’s brand value at $59 billion, up from $18.7 last year.
Here are four quick tips to help you tap into the app’s popularity and organically grow your social media presence on any leading platform:
1. Create for evolving attention spans.
“TikTok is now the most-searched social media site, partly due to shorter attention spans,” says Rome Johnson, a social media manager at Microsoft and TikTok influencer at @romiejohns with two million likes.
He adds, however, that the pandemic has recently skewed the trend.
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