5 ways brands can use Twitter Fleets
See how companies are making a splash with this new ephemeral content feature on the loved (and loathed) “bird app.”
Twitter users now have more ways to create content and stay informed.
The platform recently introduced its new “Stories” feature, called Fleets, which enables users to share “momentary” text, links, GIFs, photos and videos up to 30 seconds in duration. Just like other popular Stories features on Facebook, Instagram, Snapchat and LinkedIn, Twitter Fleets also have a 24-hour expiring format.
Here’s how some companies are capturing the latest Twitter trend–and how you can, too:
1. Promote your podcast episodes.
With so many thousands of podcasts to sift through, getting discovered on iTunes can be a tough task. However, if your brand is keen to attract new listeners, try promoting your program via Twitter Fleets.
Best Techie, a website that shares tech industry news and insights, is using Twitter Fleets to promote new episodes of its “TechieBytes” podcast.
2. Promote your webinars.
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