6 steps to humanize, personalize and maximize your employee comms

Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown.

Global health and environmental issues, social movements and the evolving characteristics of rising generations continue to shift the way we organize, perceive and define our workplaces.

But when it comes to internal communications, leading with a human-centered approach remains essential for successful employee engagement. That means tailoring communications to individual employees and delivering personalized and empathetic content to the right person, at the right time, and on the platform of their choice. Sounds simple enough, right?

Here’s the catch – there is no one-size-fits-all plan. Every company’s program will look a bit different because each workforce is unique – varying in makeup of backgrounds, needs, values, priorities, challenges, goals and more. But as a starting point for getting your program off the ground, let’s walk through some vital steps to keep in mind as you build and maintain a framework for employee-centric internal communications.

1. Get to know your employees.