9 cognitive messaging mistakes to avoid
How you might be failing to engage the minds of audiences at this critical time.
It’s no secret that we all have a lot on our minds during the COVID-19 pandemic.
If health and economic concerns weren’t enough, your audience is also barraged with changing news, guidance and updates from organizations they interact with. It’s harder than ever to break through the noise and earn their engagement and trust.
Neuroscience may hold the key. During Ragan’s Brand Storytelling in a Crisis Virtual Conference, Volume PR Founder and President Elizabeth Edwards explained that by considering how our unconscious minds process information, communicators can make messages stick better in a time marked by fear and uncertainty.
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