PR

Harry McCracken, the magazine’s editor-at-large, discusses good and bad pitches in a recent podcast. PR pros, turn your listening ears on.

Some serious media relations errors gave one St. Louis TV reporter a great story. Too bad for the company involved.

Women are a majority in the industry but lag in high salary categories, PR Daily’s first such survey reveals. And PR agencies predominate at the highest and lowest pay scales.

The auto insurer’s ‘Do the Jingle’ promotion has racked up hundreds of thousands of votes and made SafeAuto a search engine powerhouse.

Which times of day is the market deluged with press releases? Is your release getting lost in the shuffle? Find out now.

The annual document meant to inform alumni and donors what the university has done in the past year has become a multimedia PR campaign that’s drawing huge amounts of attention.

Hint: It’s because a lot of them aren’t good at pitching. Follow these seven pitching rules to avoid this author’s wrath.

Maybe it’s too late, and maybe you’re catching on just in time, but here are key warning signs—as well as recourses for your brand’s failings.

Read a lot, write more, and be curious are just a few ways to work your way up the public relations ladder.

You can’t guarantee confetti flying and champagne corks popping every time you toss out a creative gem, but you can keep from shooting yourself in the foot—while it’s in your mouth.

Gifted storytellers offer their insights into what makes a great story, and the author provides takeaways for communicators.

The first-ever PR Daily Salary and Job Satisfaction survey found that PR people got pay bumps in 2012, but they’re mostly dissatisfied with their pay.

A Sydney recruiter solicited opinions and insights from an array of industry professionals. Here’s what they offered.

It’s no time for wailing and gnashing of teeth; just find out what else you can offer to stay on his or her radar screen.

Oreo, Audi, Calvin Klein, Tide, and even Major League Baseball seized the moment when the lights went out at the Superdome.