Communicators reveal work perk preferences and employer attributes
Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.
Good pay and benefits are great, but there are other key factors that determine whether communicators like their jobs, a new survey reveals.
When asked “What are the most satisfying aspects of your job?” PR pros most frequently answered challenging work (56%), organizational mission/integrity (50%), and freedom to pursue new ideas/projects (48%), according to Ragan’s 2020 Salary and Workplace Culture Survey.
Other satisfying facets of jobs included a collegial work environment, wonderful bosses and workplace location.
Most PR pros (82%) agreed that the most important employer attribute is organizational mission/integrity. Other top employer attributes include diversity and inclusion and strong corporate social responsibility (CSR) programs.
The results confirm the immense recruiting and retention value of establishing a strong company reputation and a well-defined, compelling corporate mission. Younger workers, especially, prefer to work for socially responsible organizations—and they prefer to purchase products from and invest in companies with socially responsible reputations.
PR salaries and benefits
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