Creativity at Hallmark is the gift that keeps on giving

111 years ago, Hallmark founder J.C. Hall left a small town in Nebraska and set off for Kansas City with a shoebox full of postcards and a dream to keep Americans emotionally connected – regardless of the distance between them.

He could not have foreseen that in 2021, Hallmark employees around the world would continue to build on his vision and innovations that were groundbreaking in their day – the first decorative wrapping papers, new displays that made greeting cards easier to shop and keepsake ornaments that people continue to collect today.

A century may have passed since Hall first started the company, but the mission to keep those emotional connections flowing is as strong as ever. In today’s global world, Hallmark employees keep reinventing what human connection looks like: for example, digital-first consumers can now go to Hallmark.com’s Sign & Send™ experience to select a real Hallmark card, add a handwritten personal message and signature – then send it through the mail – all from a mobile phone.