Employee selfies drive recruiting video during the pandemic, earning thousands of views on Instagram, Twitter and LinkedIn
A diverse group of Cisco employees were coached to star in ‘Together, Apart’ and attract fresh recruits during a tough year.
Cisco’s social media strategy for @WeAreCisco is to build real connections with future employees by deepening engagement with current employees.
When work changed for everyone during COVID-19, and the world entered its “new normal,” Cisco employees remained front and center of the company’s content. By showcasing Cisco employees across the world coming together in a video during the pandemic, even while working from home, the company demonstrated that Cisco energizes employees and creates a fun working environment despite the tough times.
The video, “Together, Apart,” was built specifically for social media. Short, with no dialogue (so it could be enjoyed with sound on or sound off) and in both a horizontal and vertical version (specifically for Instagram and the Stories/IGTV format). It’s important to Cisco that its content is customized for however the follower chooses.
A lot of coordination required
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
