How a societal response team can engage employees around your purpose
Forming an internal societal response committee to tell your story can instill meaning and purpose across your organization.
Cheryl Fields Tyler, founder, and CEO of Blue Beyond Consulting is passionate about the workplace. Her own life’s work has focused on instilling meaning and purpose in organizations.
She believes that doing so results in lower turnover and greater marketplace success. This includes leadership taking a stand on issues that matter to their workforce — which cements workers’ trust and loyalty.
Fields Tyler is currently working with a Fortune 500 to establish a clear framework for societal issue response.
“Given how the world has changed, this company knows they need to think differently,” she says. “Putting their moral capital to work in line with their purpose, values, and causes is essential.”
Citing the 2022 Edelman Trust Barometer, she notes that societal leadership is now considered a core function of the business. People have put their trust in business,and they want more leadership on societal issues.
Instilling meaning and purpose
Ben & Jerry’s is an early example of a company on this trajectory..
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