How Rebecca Acevedo, WSFS Bank’s director of communications, stays ahead of the game

You never know where a career in communications will lead.

Many people have to take a long, winding road before settling into a successful career path. But for Rebecca Acevedo, VP, director of communications for WSFS Bank, it’s been a pretty straight shot. After landing her first corporate gig at a bank, she’s remained in financial services ever since. And steadily risen in the ranks all along through a willingness to learn and a determination to deliver on key business outcomes.

Now a vice president and director of comms, she shares wisdom accumulated from an impressive career:

Ragan: Can you briefly share about your career path? How did you end up in communications and in your current role? 

Acevedo: Lucky for me I found communications in college my junior year. I had two great internships in marketing and PR and then from there I moved into nonprofit, which really helped me test and learn in all areas of communications.

I quickly found that I had a passion for PR and telling stories to engage with people and brands. My first corporate job was at a local bank in the marketing department, and I have been in financial services ever since.