9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.
Follow this guidance to bolster your personal SEO, elevate your LinkedIn profile, and get more juice out of digital platforms.
Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.
Know your audience, focus on practical solutions, and always include compelling calls to action.
Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.
Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Mind these tips to help you script and shoot better company videos.
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.