What PR pros need to know about Facebook Live
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
Botched syntax isn’t just a matter of awkward phrasing; it can deliver an unintended—even incorrect—message. Here’s how to recognize and remedy those errant qualifiers.
Your media relations triumphs may be worthy of awards.
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
Your website is lovely, your blog posts are lyrical, but typos and bad syntax could be driving potential customers away by the thousands. Stanch the bleeding. Here’s how.
This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.
Nearly 70 percent of Michiganders disapprove of Gov. Rick Snyder’s handling of the water crisis in Flint. He pledged transparency but won’t reveal who is paying the two PR firms he’s just hired.
For those interested in an engaged workplace culture, less (staff) is more. Here are dozens of open marketing and communications positons—at organizations big and small.
Few people feel comfortable talking about themselves. These three steps make sharing your accomplishments on the social network as easy as can be.
Do you know the difference between ‘tortuous’ and ‘torturous’? Have you ever mistaken ‘tenet’ for ‘tenant’? It’s time to get these and other homonyms straight.
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
What did you do to command the media’s attention? We want to see exactly how you rose above the rest. Enter the 2016 Media Relations Awards by Feb. 10. Save $50 per submission.
What do Kobe Bryant and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
Targeting is paramount when trying to spread the word on behalf of your client, but which tactics work best? Try these approaches to stand out from the crowd.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.