Thank you for attending Ragan and PR Daily's Social Media Conference. Below you will find the speaker slide decks and handouts for your reference.

The Ragan team took notes for you, too! View the notes here. 

Materials are intended for attendee use only. Please do not distribute.

We encourage you to book mark this page, or save the website URL, for future use.

PRE-CONFERENCE WORKSHOPS

AI-Powered Storytelling: Humanize Your Brand in the Age of Social Media and AI
Carlos Gil, Social Media Consultant, RCG - Video 1, Video 2, Video 3, Video 4, Video 5, Video 6, Video 7

Social Media Splashdown: Riding the TikTok Short-Form Video Wave
Mackenzie Perna, Cofounder, Sun & Sol Co. - Video
Tyler Paget, Global Social Media Manager, Fox Racing

The New SEO Ecosystem: Strategies to Integrate SEO, Social Media and Influencer Marketing
Molly Tiedeken Kounga, Associate Board Co-Chair / Associate Director of Research Management, Girls on the Run / Merck
Rachel Vandernick, Founder, The Vander Group 

GENERAL SESSIONS / SOCIAL MEDIA TRACK

Breakfast Session: Everything Internal Will Go External: The Evolving Role of the Social Media Manager
Gideon Pridor, Chief Marketing Officer, Workvivo

Ragan Editorial Board: In Conversation

KEYNOTE
Abracadabra! How to Supercharge Your Brand’s Social Media with IA—Not AI
Andrew Davis, Keynoter and Author, "Brandscaping"

DE&I on Social Media: Inclusion in the Age of Authenticity
Sharmistha Chatterjee, Director of Social Media, Hallmark Media - Video 1, Video 2
Daniela (Otero) Obenshain, Associate Director, Global Digital and Social Media, Alcon
Gabrielle K. Too-A-Foo, Social Media Senior Manager, PwC

Choosing and Using Platforms in a Shifting Socialverse
Conor Clarke, Creative Director, VML
Kristin Tormey, Global Director, Social Media & Digital Engagement, Wendy's

The Rise and Future of Short-Form Vertical Video
Susan Chang, Head of Social Media, Dropbox

PANEL
Creating Showstopping Social Media Content for Less Glamorous Brands
Justin Joffe, Editorial Director and Editor-in-Chief, Ragan Communications
Anastasia Titus, Brand Manager, Social Lead, Haleon & Preparation H
Zelly Lodin, Head of Social Media, Delta Dental of California
Devin Alessio, Team Lead, Social Media, Bloomberg Philanthropies

MINI
Engagement for All: How to Improve Social Media Accessibility
Emily Lucht, Director of Digital Communications, U.S. Naval Academy Alumni Association and Foundation

Making a Business Impact: Activating Social Intelligence Data Across the Enterprise
Mary Beth Levin, Manager of Social Media Strategy and Analytics, United States Postal Service

CASE STUDY
Letting Your Brand Voice Sing: How the TSA’s Social Accounts Soar Through Humor and Relatability
Emily Bonilla-Pieton, TSA Social Media Branch Lead, Dept of Homeland Security

Going the Distance: How Solo Social Media Pros Become the Heroes of Their Organizations
David Murray, Manager of Social Media Strategy, Blue Cross Blue Shield of Michigan

KEYNOTE FIRESIDE
Sweet Success: Inside Hershey's Influencer-Focused Campaigns - Video
Jessica Du Quesne, International Commercial Growth Office Brand Manager, Global Markets, The Hershey Company
Aliza Freud, CEO, SheSpeaks
Nicole Phillip, Social Media Strategist, Content Creator

MARKETING AND PR TRACK

A New World of Community Engagement: How Generative AI and Web3 Are Powering an Immersive Future
Sean Devlin, Editor, Ragan Communications
Adeta Gayah, Director of Social Media & Content, Visit Orlando
Leslie Douglas, Global Head of Social Media, Intel

Manage Up with Metrics: Tools to Showcase PR and Marketing ROI to Leadership
Andrew Bates, Enterprise Data Strategy Director, AARP

Brand Storytelling Meets Social Impact: Sharing Your Purpose Through Story
Joshua Reiman, Social Impact Producer | pge.com/stories, Pacific Gas and Electric Company - Video

PANEL
Guardians of the Brand: Handling Hot Topics in a Heated Election Year
Allison Carter, Editor-in-Chief, Ragan Communications and PR Daily
Lisa Kaplan, CEO and Founder, Alethea
Sarakshi Rai, Head of Social Media and Director of Audience Development, The Hill
Karen Freberg, Ph.D., Professor in Strategic Communications, The University of Louisville

MINI
Avoiding Content Creation Burnout By Leveraging Your Content Creation Superpower
Amy Hager, Co-Founder, Joyful Business Revolution

Positioning Your Brand Purpose to Transform Customers into Loyalists: The Role of Social Media Videos
Kristen Jefferson, Senior Social Media Manager, Saatva - Video1, Video 2
Peter Blackburn, Account Executive, PlayPlay - Video 

Building a Brand Newsroom: A Marketer’s Guide
Mark Hendrickson, Senior Director, Strategic Communications & PR, Moffitt Cancer Center
Jim Ylisela, Co-Founder and Senior Partner, RCG

GENERAL SESSIONS / SOCIAL MEDIA TRACK

Breakfast Session: Adapt or Get Lapped: How To Be an AI-Enabled Communications and Social Media Engineer
Aaron Kwittken, Founder and CEO, PRophet

From Under the Desk to Capitol Hill: How Social Media Is Changing the News, the Law and the World
V Spehar, Creator, Journalist, Podcaster, Under the Desk News

CASE STUDY
Engaging Gen Z on Their Terms
Emily Molitor, Director of Marketing & Communications, Citadel and Citadel Securities
Tod Plotkin, CEO/Founder, Green Buzz Agency

PANEL
To the Future and Beyond: AI-Powered Tools and Tech for Social Pros
Gillian Proudfoot, Executive Director of Customer Success, Dash Hudson
Allison Waken, Sr. Manager, Influencer Marketing, University of Phoenix
Jenn Thai, Director, Social Engagement, American Red Cross
Katrina Najm, Social Media Lead, CDW

Finding Friends: How to Achieve Results from Creator and Influencer Collaborations
Lia Stewart, Creator Marketing Manager, eos Products - Video 1, Video 2, Video 3
Carley Caldas, Vice President of Brand Marketing & Media, eos Products

When You Wish Upon a Tweet: Conquering Social Media Crises and Digital Dilemmas
Amanda Granit, CCO, Hillsborough County Sheriff's Office
Anastasia Titus, Brand Manager, Social Lead, Haleon & Preparation H
Glennon DaySardonia, Director of Social Media, Cencora
Maddie Richter, Social Media Manager, Alaska Airlines

Thought Leadership on LinkedIn and Beyond: A Magical Play for your Employer Brand
Micah Laney, Sr. Manager, Corporate and Executive Digital Strategy, Walmart

• Transactional vs Inspirational Comms: Striking the Balance - Workvivo
• Online M.A. in Strategic Communication - University of Delaware
• 2024 Content Benchmarks Report - SproutSocial
• SHP Executive Comms Brief - SHP
• The Video Marketing Playbook - PlayPlay
• The Next Phase of Creator, Organic and Paid - Dash Hudson
• PR in the Age of Misinformation - Cision
• M.S. in Mass Communication: Global Strategic Communications - FIU