Forbes’ Christina Vega Magrini on building a team that challenges you

The Forbes VP of Corporate Communications talks innovative storytelling beyond the press release, being a cultural connector between stakeholders and more.

Christina Vega Magrini, Vice President of Corporate Communications at Forbes, has been named one of Ragan’s 2023 Game Changers, sponsored by Omnicom, an honor that recognizes trailblazing leaders in the communications and PR industries.

With more than a decade of experience in the communications industry, Magrini is responsible for shaping the perception and messaging behind the global media brand while heading publicity efforts for Forbes and all its related brands. Her hard and exemplary work has earned Forbes coverage in some of the top publications across the country including Financial Times, The Wall Street Journal, The New York Times, and many more.

To set the stage for her recognition at Ragan’s Future of Communications Conference, Nov. 6–8 in Austin, we asked Magrini to elaborate on her approach to challenges, innovation and strategic leadership.

What is one challenge communicators should be prepared to face in the next year, and what is one opportunity they may be able to embrace? 

It will be so important, as it always is, for communicators to remain mindful of current events happening around the world. Additionally, it will be a busy and politically focused news cycle as we head into an election year. As social media platforms change and evolve, communicators will be charged with thinking about new ways to use these platforms for storytelling and reaching the audiences that are most important to them.

What do you think will be the most important skills for communicators to master in the next five years?

I think it will become more and more important for communicators to think about different ways of storytelling beyond a press release. That might include using video, some type of AI-based storytelling and continuing to use social media in new and different ways as the platforms evolve.

What’s your best tip or piece of advice for communicators looking to pursue leadership roles?

Surround yourself with a team that supports, motivates and challenges you to think differently, and do the same for them as their leader.

What is a mistake you’ve made in your career, and what did you learn from it?

Basing success and goals solely on what you think it looks like to others. When in fact, what is most important is figuring out what success means to you and having the vision to make informed decisions that lead to that success.

Is there something you think all communicators need to be thinking about as the world changes around us?

Internal communications are more important than ever. Stakeholders and employees are eager to hear from leaders and executives who are at the forefront of decision-making for their brands and companies. Especially for those who are still in a hybrid workforce, these communications help to foster connection and culture within the company.

Don’t miss your chance to celebrate Magrini and more Ragan’s 2023 Game Changers at our Future of Communications Conference, Nov. 6–8 in Austin, as well as our satellite Comms Week events in cities across the U.S. and U.K.

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