The communicators’ role in the future of work

The future of work is on everyone’s mind. Will all workers have to go into the office? Will  they remain remote? What does “flexible” mean? How can we enable and engage employees in the experiment that is the new ways we work?

There is a lot of anxiety around these questions, and with employee advocacy at an all-time high, organizations are trying to balance how to bring people back to the office while retaining and engaging talent.

That’s where communicators come in. Ultimately how we feel about work is driven by communication. Here are just a few ways that comms pros will be involved in setting the future of work:

Create active two-way channels

We often focus on the content that will draw employees to take an action or feel a certain way. That’s great, but unless you have voice of employee programs or two-way channels, you will lack the sentiment that will inform your communications strategy.

When employees are offered better communication technology and skills, productivity can increase by up to 30% (Expert Market Research Study, May 2022). Sentiment is very fluid for every organization in their journey to new ways of working, so getting feedback will help you tailor a successful approach.