The Communications Playbook for Healthcare
Three industry challenges and customer case studies.
White Papers: Health Care
10 ways to spin content marketing leads into gold
Quit touting your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
The Power of Online Ratings & Reviews
Caution! Patients search online to find providers, and what they find could make or break your health care reputation.
8 prevailing trends in health care marketing
Learn how to use video, technology and content more effectively to attract new patients, improve your reputation and boost your credibility internally.
How to boost culture and retention in health care through ‘new wave’ comms
The competition for top people is tough in this field. Move beyond mere engagement to build a great employee experience through mobile, social media, brand journalism and other tactics.
