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White Papers: Health Care

Internal communications Public relations Leadership communications Writing and editing Health care
The Power of Online Ratings & Reviews

The Power of Online Ratings & Reviews

Caution! Patients search online to find providers, and what they find could make or break your health care reputation.

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8 prevailing trends in health care marketing

8 prevailing trends in health care marketing

Learn how to use video, technology and content more effectively to attract new patients, improve your reputation and boost your credibility internally.

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How to boost culture and retention in health care through ‘new wave’ comms

How to boost culture and retention in health care through ‘new wave’ comms

The competition for top people is tough in this field. Move beyond mere engagement to build a great employee experience through mobile, social media, brand journalism and other tactics.

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