Pitching the Media
Download this free guide to get actionable information to help you craft a pitch that stands out and nabs the coverage you deserve.
Closing the Gap: How separating social media and PR creates brand risk
A new report from the PR Daily Leadership Network identifies strategies to ensure social media channels serve PR needs.
The brands that won Super Bowl LVI
Download NewsWhip’s free guide today to understand the most engaged articles about Super Bowl LVI, the conversation around the halftime show, and the brands whose ads captured the public’s attention.
Diversity, Equity and Inclusion in PR: What’s Changed and What’s Next
The latest report from the PR Daily Leadership Network distills which DE&I efforts are working and what will fall short in 2022.
How to Build a Trusted Brand with the 4Rs: Responsibility, Reputation, Recruitment, Reach
Download Investis Digital’s four-step guide on how to build lasting consumer trust in your company’s brand.
The Ultimate PR Guide to Search Engine Strategy
A report from Visably, “The Ultimate PR Guide to Search Engine Strategy,” offers a clear and digestible roadmap on PR’s role when it comes to search engine strategy.
The Future of the Role of the PR Pro
This new report from Ragan Communications looks at how the coronavirus crisis has affected PR pros, and offers insights into the changing industry and the skill sets needed to succeed in the future.
Salary and Workplace Culture Survey: 2020 Edition
Thanks to participation by more than 550 communicators, this report breaks new ground in its extensive cataloguing of compensation, workplace culture and job satisfaction.
State of PR 2020
How do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers in its State of PR 2020 report.
The 2020 Press Release Benchmark Report
There’s still a place and purpose for press releases, but how can you maximize their effectiveness?
Social Media for Executives
8 business leaders using social media to promote their brand
8 steps to making killer videos
Don’t panic and start shooting any old video just because your CEO wants a YouTube hit. Follow these steps, and you’re sure to succeed.
10 ways to spin content marketing leads into gold
Quit touting your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
PR Measurement: 8 Benchmarking Benefits Crucial to Success
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences
