State of PR 2020
How do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers in its State of PR 2020 report.
Salary and Workplace Culture Survey: 2020 Edition
Thanks to participation by more than 550 communicators, this report breaks new ground in its extensive cataloguing of compensation, workplace culture and job satisfaction.
The 2020 Press Release Benchmark Report
There’s still a place and purpose for press releases, but how can you maximize their effectiveness?
Social Media for Executives
8 business leaders using social media to promote their brand
8 steps to making killer videos
Don’t panic and start shooting any old video just because your CEO wants a YouTube hit. Follow these steps, and you’re sure to succeed.
10 ways to spin content marketing leads into gold
Quit touting your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
PR Measurement: 8 Benchmarking Benefits Crucial to Success
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences
How to transform dull stories into compelling content
Sick of churning out content nobody reads or watches? Bring life to dull stories. Get employees to contribute. And fire up your video campaigns.
3 things you (probably) don’t know about crisis communications
Your fundamentals may be solid, but don’t forget these effective techniques that too often are overlooked.
Prepare for a crisis: 13 tips
Whether it’s an employee’s racist tweet or a federal investigation, your organization will face a crisis. Here’s how to prepare—and come out ahead.
10 techniques to beef up your networking
Plunging into a crowd and trying to connect can make you feel like a low-end used-car salesman. So, how can you connect genuinely and get the most out of conferences and other business events?
Journalism in the social media age
How journalists use social media to source stories and disseminate news.
8 prevailing trends in health care marketing
Learn how to use video, technology and content more effectively to attract new patients, improve your reputation and boost your credibility internally.
10 ways to create livestreams that engage your audiences
Livestreaming shouldn’t just be just another way to distribute dull speeches and check-presentation ceremonies. In this free tip sheet from Telescope, learn how to rethink your livestreaming.
