10 ways to spin content marketing leads into gold
Quit touting your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
PR Measurement: 8 Benchmarking Benefits Crucial to Success
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences
How to transform dull stories into compelling content
Sick of churning out content nobody reads or watches? Bring life to dull stories. Get employees to contribute. And fire up your video campaigns.
3 things you (probably) don’t know about crisis communications
Your fundamentals may be solid, but don’t forget these effective techniques that too often are overlooked.
Prepare for a crisis: 13 tips
Whether it’s an employee’s racist tweet or a federal investigation, your organization will face a crisis. Here’s how to prepare—and come out ahead.
10 techniques to beef up your networking
Plunging into a crowd and trying to connect can make you feel like a low-end used-car salesman. So, how can you connect genuinely and get the most out of conferences and other business events?
Journalism in the social media age
How journalists use social media to source stories and disseminate news.
8 prevailing trends in health care marketing
Learn how to use video, technology and content more effectively to attract new patients, improve your reputation and boost your credibility internally.
10 ways to create livestreams that engage your audiences
Livestreaming shouldn’t just be just another way to distribute dull speeches and check-presentation ceremonies. In this free tip sheet from Telescope, learn how to rethink your livestreaming.
How to land blockbuster coverage during and after a PR event
Don’t just talk about your product. Inspire your audience—and win news media coverage—with stories that people are eager to share.
Newsjacking as a content strategy
Major rewards await brands whose online managers can jump in quickly on a trending story and offer wisdom and humor to attract journalists and fans.
A marketer’s guide to digital giveaways, promotions and rewards
Free from Red Touch Media and Ragan Communications, the guide shows how to glean valuable data from your customers and sharpen your marketing focus.
