Over the past year, internal communicators have refocused their efforts on the best methods to reach their employees utilizing the most effective channels. One of the best ways to improve an organization’s communication strategy is by recognizing the strengths and challenges of your comms channels and eliminating redundant or ineffective ones.
The keys to unlocking internal newsletter engagement include specificity—developing niche mailings that resonate with teams, locations and job functions—as well as easy digestibility and alignment with other communications.
Company newsletters can lack aesthetic appeal and personalization, leaving employees uninspired to read them and unengaged with the message. Internal communications teams who want to maximize reach and engagement with meaningful messages and content are recognizing the need for applications that integrate with existing content, offer dynamic personalization and targeting capabilities, and can be measured in seconds to inform changes.
Download this free e-book today to learn about the data stories, benchmark metrics, normalized volumes and grading engagement that continue to make email a powerful communications tool for organizations.
Simpplr drafted “The Definitive Intranet Content Playbook.” This guide helps communicators define everything from what makes an intranet a successful place to engage with employees to the types of content that will pop off the page.
For the third consecutive year, email has been voted the preferred internal communications channel, according to ContactMonkey’s annual Global Internal Communications Survey and Report. Are you surprised? Email, as a channel, successfully addresses multiple pain points faced by internal communicators.
The role of internal communications has had to evolve rapidly over the last four years, according to ContactMonkey’s 2023 Global State of Internal Communications survey and report. Results from the survey provide unique insight into the outlook for internal communications in the face of compounded circumstances.