Why communicators should give Clubhouse a whirl

Clubhouse, the new invite-only social media app, is growing at an unbelievable pace.

In May 2020 it had 1,500 users, in December 2020 – 600,000, and in early March 2021 – 13 million. Recently new downloads have dropped, but the overall growth picture is impressive. Should you join this crowd? I believe you should at least try it out. If you are an entrepreneur, you can find new ideas, advice or potential business partners. This will work out best if you already do business on social media platforms. If you are a social media expert or fan – you simply cannot miss the new phenomenon. But what exactly draws people to Clubhouse?

1. Human interaction.

The app helps fill the void created by the pandemic. Millions of people are stuck at home working remotely. No watercooler chit-chat in the office. No chance to meet friends in a café. With Clubhouse you can easily interact with others: chat with your friends, make new connections, meet potential business partners, learn new things. You just need to enter a room or create your own. Unbelievably easy.

2. Direct exchange of thoughts.

On other social media  outlets, comments or tweeting often feels less personal,. On Clubhouse – the exchange of thought is direct.  It’s a live, natural conversation.

3. Authenticity.