Why employees are essential to your social storytelling strategy

Let’s face it, all communicators can use help refining our social media strategy. No one has it all figured out, and the tools at our disposal are always evolving.

Most communicators struggle not with the ‘how’, but the ‘what’. What should your organization be sharing on social media? What do you want the world to know about your organization? Your employees can help you answer these questions when you include them in your brand storytelling. Spotlighting employees can showcase your internal culture and values in action through their experiences, while simultaneously enhancing your employer’s brand to attract future talent.

Ragan and PR Daily caught up with Kate Seegraves, communications manager at the silicon component manufacturer Silfex to ask her a few questions about social media communications. Seegraves will be a speaker at Ragan and PR Daily’s upcoming Social Media Conference being held in person at Disney World, Orlando September 21-23.