Surely you’ve noticed: Video’s everywhere in communications.
But did you know that YouTube-style ratings, comments and sharing
have yet to penetrate most organizations? Or that 72 percent of
communicators plan to increase their use of video this year?
Check out the new white paper from Ragan Communications and Ignite
Technologies’ survey, “Engaging Employees with Video,” for this and
other vital information to benchmark your efforts.
Seventy-one percent of communicators surveyed produce videos to
communicate with employees, and 72 percent will increase their use of
video this year. Even those who don’t use video are vowing to mend their
In this free report, you’ll learn:
- It’s everywhere. Ninety percent of survey respondents rate it as “important” or “somewhat important” to their organization.
- Video boosts internal comms. About three quarters of those using video say its greatest benefit is “improved communication with remote employees.”
- Measurement isn’t universal. Fifty-one percent measure the effectiveness of employee-focused video.
- Mobile is still getting established. Larger organizations are no more likely to allow tablet or smartphone access to their videos than smaller ones are.
- Roadblocks persist. Some 30 percent of those not producing video blame lack of equipment, and 26 percent say they don’t have the necessary skills.
- Budgets are slim. Nearly 53 percent spend less than $10,000. Of those, 37 percent spend under $5,000.
Please fill out the form below to download this free white paper, “Engaging Employees with Video.”