Ragan Insider Mickie Kennedy
10 tips for success using Help a Reporter Out
You’ve likely heard of HARO if you’re a PR pro, but do you know how to get the most out of the service? Follow these tips.
Archive for November, 2010
Ragan Insider Matt Wilson
Can you fire an employee over a Facebook post?
Not if the National Labor Relations Board has anything to do with it. The group will argue in court that such postings are protected. What do you think?
Ragan Insider Patrick Williams
Why your annual report must be printed—and strategic in tone
Don’t put off putting together the most important publication of the year. Here’s how to get started.
Ragan Insider Jessica Levco
Confessions of a Flip cam novice
Plenty of lessons from (and derisive laughter at) a Ragan reporter’s trial-and-error video misadventures. Take a look at her videos and see if you’ve made the same mistakes.
Ragan Insider Matt Wilson
Twitter, Foursquare fuel customer loyalty program at Tasti D-Lite
The frozen-treat chain linked its customer rewards program to popular social media channels with sweet results.
Ragan Insider Susan Young
4 ways to ensure that reporters will ignore your e-mails
Sick of hearing nothing back from journalists after you send an e-mail pitch? Avoid these common openers that kill interest instantly.
Ragan Insider Matt Wilson
Believe it or not: Internal cost cuts spur employee engagement
Camden Property Trust was honest about its bad news; employees responded with an outpouring of feel-good messages.
Ragan Insider Maria Pergolino
7 ways your B2B can attract Facebook fans
Tactics for gaining exposure and engaging potential clients.
Ragan Insider Jeff Wilson
A global standard for PR metrics?
The ‘Barcelona Principles’ codify measurement; now, the trick is getting universal buy-in.
Ragan Insider Jessica Levco
What’s on your desk? Lizards, gorillas and Shrutes, oh, my!
MyRaganites have their own take on feng shui—squirrel underpants, anyone?
Ragan Insider Matt Wilson
Qantas’s big #fail in quelling tweeted rumors of a crash
As the Australian airline’s jet made an emergency landing, Twitter overflowed with unchecked misinformation.
Ragan Insider Lauren Edwards
Eliminate rookie mistakes to improve your editing
Identify your role in the process, and ask yourself these 10 questions, including ‘What’s the proper tone?’ and ‘What matters most?’
Ragan Insider Katie Delahaye Paine
5 things PR should eliminate immediately
A short list of the obsolete, the annoying, the ‘gimme a break already.’
Ragan Insider Matt Wilson
Can social media ease the fear of a visit to the dentist?
Many practices sinking their teeth into Twitter, Facebook and Groupon to soothe jittery patients and attract new clients.
Ragan Insider Amanda Miller Littlejohn
6 tips for using hashtags for events
There are big benefits from getting this ‘brand’ out there before, during, and after your live presentation.
