Ford’s recipe for a viral video campaign: First, take a puppet…
A little orange felt, a lot of comedic leeway, minimal product pushing, and Ford’s ‘Doug’ hits it big on YouTube, promoting the redesigned Focus.
A little orange felt, a lot of comedic leeway, minimal product pushing, and Ford’s ‘Doug’ hits it big on YouTube, promoting the redesigned Focus.
Nationwide, a great army of volunteer grammarians is fighting the good fight for proper usage and syntax.
A nip here, a tuck there—or maybe (gasp!) some elaboration—and you’ve repurposed it into a memo, a white paper, even a series of blog posts.
Experts in measuring communications effectiveness reveal the major blunders they see their peers making.
The venerable lexicon has betrayed word-lovers everywhere, as well as its hallowed heritage, IMHO.
Every step of the way—from mobile marketing through payment options to assembly of merchandise—the digital icons are driving consumers’ involvement with purveyors of goods and services.
Want to know the best way to start a speech? Follow this process to captivate your audience.
With the explosion of social media, a new breed of consultant is teaching and helping strategize how to better use the Internet.
To mark Women’s History Month, MyRaganites reveal who inspired their careers—and how.
Internal networking tools are enabling colleagues to solve one another’s problems—and benefit their company’s bottom line.
The only surefire way to really measure an individual’s “engagement” is to watch that person in action.
If you want to last in this business, prepare to subordinate your right to tweet or blog to the interests of your client.
With the C-suite’s blessing, Concur Technologies relies on microblogs and other social media, along with audio/video tools, to reach its far-flung staff in real time.
Come up with the best photo caption, and win a conference registration, hotel stay and airline voucher. What are you waiting for?
The Balsams hotel in New Hampshire lets online observers see what a stay is like through text posts and videos from ‘Inn-Bedded’ guests.